Kelly Clarkson Underneath The Tree Lyric Video
Capturing the wonder of Christmas Morning
RCA Records and Kelly Clarkson wanted to create a lyric video that captured the wonder of Christmas morning. Our team of creatives took inspiration from the classic animated movies – Frosty the Snowman, The Grinch Who Stole Christmas and Rudolph the Red Nosed Reindeer – to create something that was modern, fresh but also warm and comfortable. From concept & story-boarding through original character design, the creative team delivered a video that, we hope, serves as a companion piece to a new Christmas standard.