Jonah Tolchin –
21st Century Girl
A modern lyric video
Yep Roc Records tasked Gupta Media with creating a lyric video for Jonah Tolchin’s 21st Century Girl. The selected concept mirrored the dichotomy of the song, a song that would have felt as fresh in 1964 as it does in 2014.
Using art from 1960’s & 1970’s Mad and National Geographic magazines, our Creative team stitched together a world full of the unexpected.
Ed Helm’s Bluegrass Situation, which premiered the video, said the video “features bits and bobs of American culture from the last century. Studebakers explode into Gerbera daisies, hummingbirds and golden faces combine in collage, while Tolchin’s lyrics swim about your computer screen.”