Frozen Soundtrack Print and Digital Design
Supporting a cultural event.
Disney Music Group’s Frozen Soundtrack is the story of 2014. The team at Disney Music Group hoped that Frozen would strike the same chord as The Lion King or The Little Mermaid; they never expected Frozen to surpass those soundtracks in terms of sales or cultural significance.
From the beginning, the design team has been instrumental in capturing every award win, accolade and leveraging it to support the soundtrack. The film’s unexpected success brought unexpected challenges such as supporting the film, soundtrack and original song during awards season.
Across print advertising & digital media, the creative team ensured that the music marketing matched the caliber of advertising supporting the film.