Augusten Burroughs This Is How Book Launch
This is How you launch a book!
St. Martin’s Press wanted to launch noted LGBT author and humorist Augusten Burroughs latest book, This is How, in a manner that captured his intensity and passion. Our creative team was given phone-quality video footage of Augusten discussing the book and the cover art. From there, they crafted a splash page, banner assets, and a pre-roll that combined the book’s cover art, Augusten’s style, and the book’s central tenant: only you fix you, and Augusten will show you how.