6 Digital Creative Opportunities That Brands Should Know About

The digital creative landscape is constantly evolving. If you’re starting to feel like 360° videos are stale and you want to stand out from the pack, try out some of these new creative opportunities to freshen up your digital advertising.

 

01. Giphy Stickers

With Giphy Stickers, Android and iOS users can now search, download, and use animated stickers in a wide variety of messaging and social applications. Giphy stickers are simply custom gifs with transparent backgrounds hosted on giphy. The most popular use of the stickers is on Instagram Stories.

Giphy stickers are currently available for users in a huge variety of apps including Instagram, Slack, Tinder, WhatsApp, Facebook Messenger, Groupme, Outlook, and more.

Check out these stickers we made for Sony Music Latin artist Maluma:

 

02. Instagram Story Highlights

Instagram Story highlights now allow Instagram users to choose any Instagram story clips that they’ve uploaded in the past, group them together, and display them at the top of an Instagram profile. Now when someone lands on your Instagram page, they’ll see different story thumbnails, and can click to watch each one. It’s a great way for brands to tell a few curated stories about their product or business

Check out how these brands are using stories:

 

 

03. Snapchat Lens Studio

Lens Studio by Snap, Inc. is a free tool that allows anyone to create and share 2D or 3D static and animated creative in Snapchat for users to interact with. Users gain access to the lenses by scanning a unique code generated from the lens studio after the lens is published. Codes can be shared a variety of ways – printed on product packaging, used in OOH campaigns, or distributed digitally.

All users have to do is open up snapchat, center their camera on the code, and hold their finger down on it. Alternatively, each lens has a unique url that users can click to download instead of scanning, which is very helpful for anyone viewing the ads on mobile. After prompting download, a message from snapchat will open asking if the user would like to download the lens. Lenses are available after downloading for 24 hours. Users can also tap the lens to share with their friends.

 

 

04. Facebook AR Studio

Similar to Lens studio, Facebook’s AR studio also allows developers and artists to create and publish shareable, interactive camera effects that respond to facial expressions, movements, and your environment in Facebook stories. Effects can be shared by a unique link generated when publishing the effect, or by posting a photo to your page using the effect. The AR studio is only currently available for download on Mac computers.

05. Facebook Live Photos

Have you downloaded the new iOS and taken a photo, only to realize it looks like a short video clip? This is what’s called a Live Photo, and you can upload these touch-to-activate photos on Facebook. Brands can use live photo content to increase user engagement on their posts, by requiring followers to hold their finger on a posts to view hidden content. Right now this feature is only visible on the Facebook app running on iOS and Android.

Take a look at how Isle of Dogs utilized this new feature to promote the movie:

 

 

06. Facebook 3D Posts

In October 2017 Facebook began allowing support for 3D posts, which allow viewers to interact with a digital object from all sides in Facebook News Feed. In February 2018 the platform rolled out support for a more popular 3D file format, glTF 2.0, that provides more realistic rendering of 3D objects.

Brands can now give their audience a closer look at products or create hype by releasing 3D graphics promoting an event. Audiences will be more engaged by these new, exciting types of posts.

Samantha Ward
Written By: Samantha Ward
Creative Project Manager
sward@guptamedia.com

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