Nothing But Net: Driving Ticket Sales for the Cleveland Cavaliers
How we generated over 700% ROI for the Cavaliers and encouraged fans to #BlackoutTheQ.
Lockn’ Music Festival
Utilizing Precise Creative and Targeting To Drive Ticket Sales
Background: LOCKN’ Festival, a yearly rock ‘n’ roll-oriented festival located in Arrington, Virginia, was looking to run ads across social media to reach potential consumers. It would have been very easy to create one or two ads, target them to fans of the artists that were performing or are related and hope that this was enough to…
Headlining Your Marketing Plan
Background: The music festival market in the United States has grown significantly over the past several years. In 2012, music festivals enjoyed record expansion. The festival industry has seen great success for a longer period of time in Europe, but the US has caught up recently. In 2011, live music and festivals were an 8.7…
Facebook Canvas Ads
Background: Facebook’s Canvas is a full screen, immersive experience that allows advertisers to engage with users and tell their stories in a more thorough way than previously available on the platform. Canvas is customizable, allowing advertisers to create content in the format that makes the most sense for them and that will prove the most…
Beggars Group
Leveraging Lead Ads to Drive Ticket Sales
Lead ads offer a powerful way for artist teams to reach interested users on social platforms in order to drive ticket sales and build audiences for future marketing efforts. Example Leading up the The xx’s 2017 US tour, Gupta Media ran lead ads on Facebook targeting upcoming show markets. Messaging incentivized users to sign-up by…
Snapchat On-Demand Geofilters for Music Marketing
As Snapchat continues to grow in popularity as one of the biggest social networking sites in the US, it’s value to artists and festivals has become clear. The first self-serve advertising product Snapchat released, the On-Demand Geofilter, allows marketers to buy a custom Geofilter to run in a specified location, over a given period of…
Capitalizing on Artists’ TV Performances
Background: A televised performance is an important moment for any artist, since it’s a chance for a national audience to see and hear an artist’s new music, potentially for the first time. Key TV performances lead to spikes in organic interest in an artist immediately following an appearance, as shown by Google Trends for Lady…