Senior Digital Media Planner (Client: Red Bull)
Gupta Media is looking for a Senior Digital Media Planner to join our team, specifically focused on the Red Bull account. Our ideal candidate is someone who buys into both Gupta Media and Red Bull’s shared values: a keen sense of adventure, a love of trying new things, and a commitment to being the best. If you’re all fired up after reading the description below and you think you have what it takes, we would love to hear from you.
Gupta Media is an agency with three specialties – media buying, creative services, and technology solutions. We do our best work when all three are working in unison. Our clients include record labels like Universal Music Group, Sony Music, Disney, and Warner Music Group, television networks like AXS TV, festivals like Boston Calling and Governors Ball, and brands like Fender and Red Bull.
We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. As a Senior Digital Media Planner on our Media team, you will be expected to excel in the following areas:
You must be both an enthusiast and an expert user of Facebook Ads Manager and Google AdWords. You should be well versed in creating, optimizing, and analyzing advertising campaigns on these platforms, as this will be a significant part of your day-to-day as a Senior Digital Media Planner.
Candidates who have only a familiarity with the platforms will not be considered.
Senior Digital Media Planners are expected to stay current on trends in digital marketing, best practices, and emerging products and platforms.
Data powers everything that we do. Do you belong to multiple fantasy sports leagues? Do you get your political coverage from FiveThirtyEight? Have you created a spreadsheet to predict the winner of The Bachelor? If so, you’ll probably love it here.
You should be highly skilled in using Microsoft Excel and Google Analytics.
This position requires proven client management skills. Previous experience working with global brands and international clients is a plus.
Our ideal candidate is a dynamic thinker and communicator, who is able to interpret data and clearly convey the value of our campaigns to our clients with the directness and confidence of a seasoned professional. As a Senior Digital Media Planner, your primary job will be to work closely with data to formulate strategic campaigns that grow and strengthen our partnership with Red Bull.
Required Skills and Education
3-4 years relevant work experience in a digital marketing role. Agency experience preferred.
Bachelor’s degree or higher – Marketing, Advertising, Business preferred.
Ability to work both in group settings and independently. Gupta Media is a fast-paced environment, where rush requests and constant shifting of priorities are the norm. You will receive thorough training and guidance from your managers, but be expected to handle a high level of responsibility .
Enthusiasm and professionalism – We are a passionate group, and we feed off each other’s intensity. We know when to have fun and when to be serious. We are especially interested in candidates who share the same passions as the core Red Bull consumer. Do you go mountain biking every weekend? Are you counting down the minutes until snowboarding season kicks off? Are you an aspiring b-boy or b-girl? Let us know what drives you outside of the office.
Curiosity– You should feel unsatisfied when you don’t know how something works. If you are driven by a desire to learn more and you’re not afraid of breaking things to try and make them better, you will fit right in.
Employees at Gupta Media enjoy health, dental and vision insurance, along with profit sharing, 401(k) and a host of other great perks. We work hard, we play hard, and we take care of our team.