Performance
Challenge
Solution
Our team created "Get Your Pass In Gear," a bold creative campaign that pushed the boundaries of municipal marketing. The campaign's authentic messaging and relatable photography positioned bike-sharing as an essential and accessible part of urban life.
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Results
While digital transit ads drove awareness across the city—exceeding our target reach by 200%—social media placements delivered a spike in applications.
By the campaignʼs end, applications surged by 147%, city officials saw a lift in program participation, and a new benchmark for how municipal initiatives can leverage digital marketing.
The takeaway? When creative ingenuity meets data-driven precision, even government programs can achieve private-sector-level success.
Amazon Books x Gupta Media: Smarter bidding, sharper results
For Amazon Books, we developed a churn-adjusted bidding algorithm that optimizes in real-time, balancing media efficiency with customer lifetime value. Across billions of impressions, it delivered within 42 basis points of the target. What can we do for you?
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Disney Music Group x Gupta Media: The sound of success
For two decades, we've partnered with Disney Music Group to drive campaigns for their artists, playlists, and iconic soundtracks. From Star Wars to Marvel, ESPN to Pixar, our work spans 2,500+ campaigns across paid search, social, CTV, and OOH—powered by meticulous strategy and industry-leading tools.
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City of Boston x Gupta Media: Pedal power
The City of Boston set out to make bike-sharing more accessible—we made sure people took action. With our bold creative campaign (tagline: "Get Your Pass In Gear"), targeted social ads, strategic transit placements, and a thumbs-up from Mayor Michelle Wu, we helped drive thousands of applications to the Boston Bikes Pass program, proving that the right message in the right places moves cities forward.
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Sophia Learning x Gupta: Scaling access to education
For the subscription-based online education platform, we built a revenue forecasting model that predicts customer lifetime value up to five years into the future. Armed with these insights, we developed a full-funnel media strategy that exceeded subscription goals by balancing scale and efficiency.
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UC Santa Cruz x Gupta Media: Smarter learning
For UC Santa Cruz, we craft campaigns to elevate its reputation and boost enrollment. From Gen Z-focused strategies on TikTok and YouTube to professional development campaigns for UCSC Extension, our targeted optimizations have doubled click-through rates and driven record engagement.
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PreSonus: From manual to masterful
PreSonus faced time-consuming manual processes that limited their ability to optimize on Amazon. We delivered automated solutions—streamlining sales and inventory insights and enabling data-driven keyword bidding across global markets. The result? Real-time decision-making, scalable operations, and smarter strategies worldwide.
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