Performance
Challenge
When the City of Boston set out to promote Boston Bikes Pass, its discounted bike-share program, it needed more than just awareness—it needed action.
Solution
Our team created "Get Your Pass In Gear," a bold creative campaign that pushed the boundaries of municipal marketing. The campaign's authentic messaging and relatable photography positioned bike-sharing as an essential and accessible part of urban life.
Results
While digital transit ads drove awareness across the city—exceeding our target reach by 200%—social media placements delivered a spike in applications.
By the campaignʼs end, applications surged by 147%, city officials saw a lift in program participation, and a new benchmark for how municipal initiatives can leverage digital marketing.
The takeaway? When creative ingenuity meets data-driven precision, even government programs can achieve private-sector-level success.
