If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose.
First, you need to determine your goal – are you looking to drive views among a qualified audience that is likely to engage with your brand or do you want to get the most cost-efficient views in order to increase the view count as much as possible within your budget? Depending on your answer, there are different types of ads that we’d recommend.
Highest Quality Views with TrueView Video Discovery
When quality views are the goal, we recommend an ad type called TrueView video discovery. These ads run on YouTube search results and watch pages, as well as the mobile app homepage. Clicking the ad will deliver users to your video’s watch page on YouTube, where they can then view your video, as well as like, comment and share.
We recommend video discovery ads when your goal is to drive quality views, since users are actively choosing to click the ad and watch your video. We find that this ad type typically delivers cost-per-views ranging from five cents to as low as one cent.
YouTube Targeting Options
In order to drive quality views, it is important to reach a relevant audience that will take an interest in your video. YouTube has several targeting options to help you reach the right audience.
Keyword targeting allows you to enter any terms that are relevant to your video, and YouTube’s algorithm will find people who are searching for or watching videos that are related to your keywords. To ensure you’re reaching a qualified audience, avoid keywords that are too broad.
YouTube Channel Targeting
YouTube channel targeting is another effective way to find your audience, since you can reach people watching videos on specific YouTube channels that you choose to target. Impressions on these channels aren’t guaranteed, so it’s best to include several channels to ensure your campaign will have enough reach.
We also recommend YouTube’s topic targeting when you want to further increase your reach but keep the audience qualified. YouTube has an expansive list of topics to choose from, so chances are there will be a topic that is relevant to your video.
Lowest Cost Views with TrueView In-Stream
When your goal is to boost your YouTube video’s view count without concern for the engagement level of the audience, we recommend an ad type called TrueView in-stream. These ads run on YouTube videos, and viewers can choose to skip the video ad after 5 seconds. If they do not to skip the ad, the YouTube video view count will be incremented when the viewer watches 30 seconds of the ad or the duration if it’s shorter than 30 seconds.
In-stream ad views are typically much cheaper than video discovery ads; however, the quality of the view can be lower, since your video is being passively served to users, and it’s unknown how engaged viewers are when watching an ad.
In order to get cost-per-views as low as possible, we recommend using broad targeting, with the broadest being everyone on YouTube worldwide. In worldwide campaigns that we’ve managed, we’ve been able to get cost-per-views as low as a fifth of a penny.
If you’d like help driving YouTube views, click contact us below!