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Facebook Spark AR vs. Snapchat Lens Studio

By Gavin Schlerf and Jordan Maddocks

With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…

Off-Facebook Advertising: A Feature for Nerds or Survivalists

Off-Facebook Activity: A Privacy Feature For Nerds or Survivalists

By Jordan Maddocks

On Tuesday (1/28), Mark Zuckerberg announced that all Facebook users will now have access to a new privacy features called “Off-Facebook Activity” or OFA. Facebook has teased this feature since the Congressional hearings in May 2018, and later rolled it out to a select number of users since August 2019. Essentially, OFA is a tool…