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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Only the creative will survive

Only The Creative Will Survive

By Chris Gregoire

Creative adaptation advice on surviving in these uncertain times from Chris Gregoire, Creative Director of Gupta Media. How creativity will keep us going personally and professionally. Transcript It’s said that only the strong survive but right now it’s more than about strength. Things have changed and while we’ll get back to some form of normal,…

Guiness responds to coronovirus

Cheers to you Guinness! Guinness Responds to Coronavirus

By Camille Franklin

Amidst the Coronavirus outbreak and worldwide pandemic, brands are now faced with a challenge unlike anything the marketing world has seen before. The unfortunate truth is that there are many brands that will not be able to brave this storm. Marketers must consider a barrage of impossible questions –  Should our brand continue to spend…