Articles Tagged

Augmented Reality

Facebook Spark AR vs. Snapchat Lens Studio

By Gavin Schlerf and Jordan Maddocks

With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…