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Facebook Ad Types, Instagram Ad Types: What’s Right for You?

Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…

How to Increase Your YouTube Views with Advertising

By Ilyssa Bloch

If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose. First, you need to determine your goal – are you…

Guiness responds to coronovirus

Cheers to you Guinness! Guinness Responds to Coronavirus

By Camille Franklin

Amidst the Coronavirus outbreak and worldwide pandemic, brands are now faced with a challenge unlike anything the marketing world has seen before. The unfortunate truth is that there are many brands that will not be able to brave this storm. Marketers must consider a barrage of impossible questions –  Should our brand continue to spend…

YouTube TrueView Ad Policy: 7 reasons your music video may get disapproved

By Kat Napolitano

So you want to drive video views on your music video? Google’s TrueView InStream and Discovery ad formats are the best way to achieve this goal cost-efficiently and directly on YouTube’s platform.  The first step to launching your YouTube TrueView campaign is to make your video available. A music video must be public or unlisted…