Featured

Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Guiness responds to coronovirus

Cheers to you Guinness! Guinness Responds to Coronavirus

By Camille Franklin

Amidst the Coronavirus outbreak and worldwide pandemic, brands are now faced with a challenge unlike anything the marketing world has seen before. The unfortunate truth is that there are many brands that will not be able to brave this storm. Marketers must consider a barrage of impossible questions –  Should our brand continue to spend…

YouTube TrueView Ad Policy: 7 reasons your music video may get disapproved

By Kat Napolitano and Julie Downing

So you want to drive video views on your music video? Google’s TrueView InStream and Discovery ad formats are the best way to achieve this goal cost-efficiently and directly on YouTube’s platform.  The first step to launching your YouTube TrueView campaign is to make your video available. A music video must be public or unlisted…