
Understanding the Connected TV Landscape
What you need to know as a marketer with the numbers way up for OTT and streaming devices.
Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
What you need to know as a marketer with the numbers way up for OTT and streaming devices.
If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose. First, you need to determine your goal – are you…
So you want to drive video views on your music video? Google’s TrueView InStream and Discovery ad formats are the best way to achieve this goal cost-efficiently and directly on YouTube’s platform. The first step to launching your YouTube TrueView campaign is to make your video available. A music video must be public or unlisted…
Given the staggering amount of content uploaded to YouTube every hour, how can brands stand out?