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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

By Alex Palmer

April 13, 2020

Understanding the Connected TV Landscape

By Jason Carrasco

What you need to know as a marketer with the numbers way up for OTT and streaming devices.

How to Increase Your YouTube Views with Advertising

By Ilyssa Bloch

If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose. First, you need to determine your goal – are you…

YouTube TrueView Ad Policy: 7 reasons your music video may get disapproved

By Kat Napolitano and Julie Downing

So you want to drive video views on your music video? Google’s TrueView InStream and Discovery ad formats are the best way to achieve this goal cost-efficiently and directly on YouTube’s platform. The first step to launching your YouTube TrueView campaign is to make your video available. A music video must be public or unlisted…

Driving YouTube Subscribers: Amplifying the Value of a Video Viewer

By Emma Matteson

Given the staggering amount of content uploaded to YouTube every hour, how can brands stand out?