Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Why Music Marketing is Leaning Into Late Night

By Zach Leone

While 2020 brought much uncertainty for the entertainment industry, one unexpected positive was that late night musical performances we got did not disappoint. In fact, they got even better. In a year where fans were begging for any form of live music, late night performances gave us the chance to hear our favorite new tracks…

Podcast Ad Reads

Podcast Advertising: Creating Great Host-read Ad Reads

By Jason Carrasco

Podcast advertising continues to grow in popularity, with more and more brands taking advantage of this space. Spend a day listening to your favorites and you’ll inevitably come across podcast ads for Casper, ZipRecruiter or MeUndies. With currently over 850,000  podcasts and 30 million episodes the medium is expected to see ad spend cross half…

Mark zuckerberg and Jack Dorsey

Political Ads: How Will Policy Changes Impact Advertisers in the 2020 Election?

By Camille Franklin

Social media platforms Twitter, Google and Facebook make changes to how political campaigns run advertising on their social networks for election campaigns. How will this impact advertisers? Twitter CEO Jack Dorsey announced via Twitter in late October that the social app would be banning all political ads. In a time of “fake news” and record…