Facebook Ad Types, Instagram Ad Types: What’s Right for You?

Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…

Only the creative will survive

Only The Creative Will Survive

By Chris Gregoire

Creative adaptation advice on surviving in these uncertain times from Chris Gregoire, Creative Director of Gupta Media. How creativity will keep us going personally and professionally. Transcript It’s said that only the strong survive but right now it’s more than about strength. Things have changed and while we’ll get back to some form of normal,…

How to Increase Your YouTube Views with Advertising

By Ilyssa Bloch

If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose. First, you need to determine your goal – are you…

Guiness responds to coronovirus

Cheers to you Guinness! Guinness Responds to Coronavirus

By Camille Franklin

Amidst the Coronavirus outbreak and worldwide pandemic, brands are now faced with a challenge unlike anything the marketing world has seen before. The unfortunate truth is that there are many brands that will not be able to brave this storm. Marketers must consider a barrage of impossible questions –  Should our brand continue to spend…