Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
After Tiger King, John B, and hundreds of TikTok challenges, ESPN’s The Last Dance has become the latest cultural touchpoint to capture the attention of the entertainment world during quarantine. Not only does the acclaimed documentary cover Jordan’s time from “The Shot” to “The Flu Game”, but it also breaks down the weight of MJ’s…
Even if you haven’t played the game, you’ve probably heard someone talking about how they owe Tom Nook money, who is the newest villager that has moved to their island, or what DIY recipe they are still on the hunt for. With unintentionally impeccable timing, Nintendo’s latest addition to the Animal Crossing games, Animal Crossing:…
Facebook has started to roll out a new metric called Incremental Results. This data point tracks how many of your conversions only occurred because of the user seeing your ad. It removes conversions that would have given credit to the ad campaign through typical attribution, as a more data-driven attribution can show that this conversion…
These days, Facebook and Instagram feeds are a sea of video and image content, from cat gifs to reality show memes, prank and dance challenge videos, to personal memoirs on the struggles of everyday life. Everywhere you look, someone wants your attention and wants to be heard. Amidst all that content, it’s tough to break…
When you hear the words “social media” it’s probably safe to say LinkedIn isn’t the first platform to come to mind. Instead, Instagram, Facebook and increasingly TikTok probably dominate. But despite (or perhaps because of) its inherently professional flavor, LinkedIn is just as much a social network as any, and its unique place at the…
According to Alexa, Reddit is the 6th-most visited site in the United States. Known as “the front page of the internet,” it’s made up of thousands of subreddits, which are communities dedicated to nearly every topic imaginable. Are you a cheese lover? There’s a subreddit for that. Looking for your next television show, movie, or…
Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
Now is not the time to go dark on your fans. People are seeking connection, distraction, and ways to keep calm more than ever. How can you adapt to shifting fan routines? How can you go about making new content amidst changing workflows and limited resources? Let’s break down ten ideas. 1. Share helpful information…
r/TheTruthAboutReddit Let’s face it: The digisphere is a chaotic and cluttered landscape dominated by users increasingly yelling over each other about their thoughts on GRAMMY nominees, Kanye West’s recent gospel release, and who really is The Leopard on The Masked Singer. Reddit has long been a key player among the digital noise by providing an…
Jordan Maddocks discusses seven brands that got their messaging right during the Covid-19 pandemic.