Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Facebook Incremental Lift

Understanding Facebook’s Incremental Results Data

By Joe Schlesinger

Facebook has started to roll out a new metric called Incremental Results. This data point tracks how many of your conversions only occurred because of the user seeing your ad. It removes conversions that would have given credit to the ad campaign through typical attribution, as a more data-driven attribution can show that this conversion…

why advertise on linkedin

Why Advertise on LinkedIn?

By Patrick Shirley

When you hear the words “social media” it’s probably safe to say LinkedIn isn’t the first platform to come to mind. Instead, Instagram, Facebook and increasingly TikTok probably dominate. But despite (or perhaps because of) its inherently professional flavor, LinkedIn is just as much a social network as any, and its unique place at the…

Reddit Ads 101

Reddit Ads 101

By Devin McGuire

According to Alexa, Reddit is the 6th-most visited site in the United States. Known as “the front page of the internet,” it’s made up of thousands of subreddits, which are communities dedicated to nearly every topic imaginable. Are you a cheese lover? There’s a subreddit for that. Looking for your next television show, movie, or…

Reddit Advertising

The Truth About Reddit Advertising

By Caleb Lugo

r/TheTruthAboutReddit Let’s face it: The digisphere is a chaotic and cluttered landscape dominated by users increasingly yelling over each other about their thoughts on GRAMMY nominees, Kanye West’s recent gospel release, and who really is The Leopard on The Masked Singer. Reddit has long been a key player among the digital noise by providing an…