Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
“Snapchat is dead.” I’ve been hearing that phrase for the past three years (Kylie Jenner I’m looking at you) [1] and yet most people I know still have it on their phones and use it every day. Snapchat took a big hit when Instagram added Stories to their platform in 2016 but despite that the…
With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…