Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…
“Snapchat is dead.” I’ve been hearing that phrase for the past three years (Kylie Jenner I’m looking at you) [1] and yet most people I know still have it on their phones and use it every day. Snapchat took a big hit when Instagram added Stories to their platform in 2016 but despite that the…
With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…