Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
Podcast advertising continues to grow in popularity, with more and more brands taking advantage of this space. Spend a day listening to your favorites and you’ll inevitably come across podcast ads for Casper, ZipRecruiter or MeUndies. With currently over 850,000 podcasts and 30 million episodes the medium is expected to see ad spend cross half…
Spotify announced yesterday at CES that they will be implementing Streaming Ad Insertion (SAI) into their owned podcast content. We have been expecting Spotify to move to a dynamically inserted ad model because it increases advertising inventory for advertisers. Dynamic ad insertion also allows audio ads to be more targeted and relevant than the typical…