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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Podcast Ad Reads

Podcast Advertising: Creating Great Host-read Ad Reads

By Jason Carrasco

Podcast advertising continues to grow in popularity, with more and more brands taking advantage of this space. Spend a day listening to your favorites and you’ll inevitably come across podcast ads for Casper, ZipRecruiter or MeUndies. With currently over 850,000  podcasts and 30 million episodes the medium is expected to see ad spend cross half…