Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…
Podcast advertising continues to grow in popularity, with more and more brands taking advantage of this space. Spend a day listening to your favorites and you’ll inevitably come across podcast ads for Casper, ZipRecruiter or MeUndies. With currently over 850,000 podcasts and 30 million episodes the medium is expected to see ad spend cross half…
Spotify announced yesterday at CES that they will be implementing Streaming Ad Insertion (SAI) into their owned podcast content. We have been expecting Spotify to move to a dynamically inserted ad model because it increases advertising inventory for advertisers. Dynamic ad insertion also allows audio ads to be more targeted and relevant than the typical…