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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Facebook Spark AR vs. Snapchat Lens Studio

By Gavin Schlerf and Jordan Maddocks

With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…

Facebook updates Template options for Instagram Story Ads

Facebook is making it easier to update your stories creative directly in Ads Manager by allowing Business Managers to overlay text or images to vertical assets. These features are being introduced gradually, and give access to changing placement and positioning options, and include scaling tools. In addition, text color, font choices, and timing segmentation are…