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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Feeling Twitchy? Three Things You Need to Know as Next-Gen Consoles Take Hold

By Sarah DeFlaminio

With the vast majority of the world still facing some sort of COVID-19 lockdown restriction, many people have turned to gaming as a way to stay connected with friends and family. After all, 2020 brought the great Nintendo Switch Shortage and more Zoom game nights than one could have ever imagined.  Microsoft’s Xbox Series X…