Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
Now more than ever, advertisers need to ensure that their ad units are both highly personalized and relevant when running direct response campaigns. Facebook’s dynamic ads were purposely built to enable brands to hit the right people with the right products and services, at the right time. These campaigns can be tricky to set up,…
After Tiger King, John B, and hundreds of TikTok challenges, ESPN’s The Last Dance has become the latest cultural touchpoint to capture the attention of the entertainment world during quarantine. Not only does the acclaimed documentary cover Jordan’s time from “The Shot” to “The Flu Game”, but it also breaks down the weight of MJ’s…
Facebook has started to roll out a new metric called Incremental Results. This data point tracks how many of your conversions only occurred because of the user seeing your ad. It removes conversions that would have given credit to the ad campaign through typical attribution, as a more data-driven attribution can show that this conversion…
These days, Facebook and Instagram feeds are a sea of video and image content, from cat gifs to reality show memes, prank and dance challenge videos, to personal memoirs on the struggles of everyday life. Everywhere you look, someone wants your attention and wants to be heard. Amidst all that content, it’s tough to break…
Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…
Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…
With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…
On Tuesday (1/28), Mark Zuckerberg announced that all Facebook users will now have access to a new privacy features called “Off-Facebook Activity” or OFA. Facebook has teased this feature since the Congressional hearings in May 2018, and later rolled it out to a select number of users since August 2019. Essentially, OFA is a tool…
Social media platforms Twitter, Google and Facebook make changes to how political campaigns run advertising on their social networks for election campaigns. How will this impact advertisers? Twitter CEO Jack Dorsey announced via Twitter in late October that the social app would be banning all political ads. In a time of “fake news” and record…
Facebook is making it easier to update your stories creative directly in Ads Manager by allowing Business Managers to overlay text or images to vertical assets. These features are being introduced gradually, and give access to changing placement and positioning options, and include scaling tools. In addition, text color, font choices, and timing segmentation are…