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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Understanding iOS Adoption Rates & Patterns

By Alex Palmer

Apple’s latest iteration of its mobile operating system, iOS 14.5, had only been downloaded by ~16% of users after 20 days of being available. This has increased signifantly since the implementation of this tracker and is now north of 80% Initial adoption lagged behind iOS 14.4, which had been downloaded by 70% of eligible users over the…