Furniture sales at Industry West soar on Labor Day

The September-to-September lease structure is very common in our home city of Boston, MA. While others nationwide may be enjoying the late summer on long weekend getaways, for many, Labor Day consists of moving and settling into a new home.
In fact, rental listing services state more than 60% of than annual rental turnover happens in Boston on September 1st (and roughly ~80 percent for apartments on Beacon Hill*).

Furnishing that new home can be both a fun and wearing accord. But thanks to our client, Industry West, a home-furnishings company offering contemporary decor, fitting out a new pad from sofas to bedroom, and all other decor, can be fulfilled with grace and ease.

Our digital marketing strategy proved to be successful during this time as we saw a growth in conversions around Labor Day. Industry West customers’ purchasing behavior rose significantly during our promoted ‘Labor Day Sale’ campaign as shown in the Google Analytic below.
In fact, a 30% increase in revenue occurred YOY on this campaign!

 

Google Analytics Screengrab showing Revenue Over Time

We hope your homes be filled with laughter, love, and stunning furniture.

*Source
Voorhis, Scott Van. “Why Does the Whole City Have to Move on September 1? – News, Renting – Boston.com Real Estate.” Boston.com, The Boston Globe, 29 Aug. 2014, http://realestate.boston.com/news/2014/08/29/why-does-the-whole-city-have-to-move-on-september-1/.