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Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Understanding iOS Adoption Rates & Patterns

By Alex Palmer

Apple’s latest iteration of its mobile operating system, iOS 14.5, had only been downloaded by ~16% of users after 20 days of being available. This has increased signifantly since the implementation of this tracker and is now north of 80% Initial adoption lagged behind iOS 14.4, which had been downloaded by 70% of eligible users over the…

Gupta Media Goes Carbon Neutral

By Dylan Hackley

As we look to the future, it is readily apparent that every country, company and person needs to play their part in combating the rapidly accelerating impacts of climate change. That is why today, Gupta Media is proud to announce that we have taken steps to become carbon neutral. Through Terrapass, we have purchased carbon…

Feeling Twitchy? Three Things You Need to Know as Next-Gen Consoles Take Hold

By Sarah DeFlaminio

With the vast majority of the world still facing some sort of COVID-19 lockdown restriction, many people have turned to gaming as a way to stay connected with friends and family. After all, 2020 brought the great Nintendo Switch Shortage and more Zoom game nights than one could have ever imagined.  Microsoft’s Xbox Series X…

Why Music Marketing is Leaning Into Late Night

By Zach Leone

While 2020 brought much uncertainty for the entertainment industry, one unexpected positive was that late night musical performances we got did not disappoint. In fact, they got even better. In a year where fans were begging for any form of live music, late night performances gave us the chance to hear our favorite new tracks…

New Billboard Chart Rule Changes for Fall 2020

By Joe Schlesinger

At the start of the year, Billboard made changes to what they counted towards their album sale charts (See our Billboard Charts blog post from January 2020). As the changes didn’t have the desired effect, they have taken these changes significantly further. First, they have changed how merch bundle sales will be counted. A merch…

Making The Right Impression On Tinder

By Jason Carrasco

You’ll find no shortage of “singles” promoting themselves on Tinder. But in a recent campaign, we turned to the platform to help promote a different kind of single. Here’s how we did it. Capturing Their Attention Tinder was the perfect place to promote “Bésame,” the sexy new single from Play-N-Skillz with Daddy Yankee and Zion…