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Driving YouTube Subscribers: Amplifying the Value of a Video Viewer

Given the staggering amount of content uploaded to YouTube every hour, how can brands stand out?

For 2020 Billboard has made new changes to the album charts

New Rules for the Billboard 2020 Album Charts

By Joe Schlesinger

Learn how Billboard will count merch bundles and licensed YouTube views for their album sales charts. Billboard is making two changes to start the year that could significantly impact album charts for 2020. The first is how a merch bundle will be counted. Changes to Merch Bundles A merch bundle is when an artist ties…

Political Ads: How Will Policy Changes Impact Advertisers in the 2020 Election?

By Camille Franklin

Social media platforms Twitter, Google and Facebook make changes to how political campaigns run advertising on their social networks for election campaigns. How will this impact advertisers? Twitter CEO Jack Dorsey announced via Twitter in late October that the social app would be banning all political ads. In a time of “fake news” and record…

Spotify Podcast Ads Powered by Streaming Ad Insertion (SAI)

Spotify Podcast Ads: New Streaming Ad Insertion (SAI) Expands Inventory

By Josh Nadler

Spotify announced yesterday at CES that they will be implementing Streaming Ad Insertion (SAI) into their owned podcast content. We have been expecting Spotify to move to a dynamically inserted ad model because it increases advertising inventory for advertisers. Dynamic ad insertion also allows audio ads to be more targeted and relevant than the typical…

From Yona to Miquela: AI Artists Are On The Rise

By Jackie Chan

Black Mirror may have given the music industry an idea or two with its episode featuring Miley Cyrus. In the episode, Miley plays Ashley O: a pop-star with limited creative control over her songs and appearance. Later on, we see a comatose Ashley O in a hospital bed wearing a helmet that’s able to extract…

A follow up to Chartmetric, Jason Joven, and Chaz Jenkin’s ‘Trigger Cities’

In November 2018, Spotify published an article titled ‘Mexico City Is Now the World’s Music-Streaming Mecca’. In which, Spotify addresses that Mexico City was the first introduction to the company’s Latin-American market, and quickly became the largest listening base worldwide, after less than 5 years. Chartmetric, a music data analytics company, released a detailed 3-chapter…

Introducing verylike creative

Meet our in-house design studio verylike!verylike began as the internal creative team at Gupta Media. Due to the success of our projects, clients requested additional creative work. As a result, we’ve expanded our capabilities to meet this challenge, and have formed the new agency with a focus on developing the best creative in the industry.We specialize…

Facebook updates Template options for Instagram Story Ads

Facebook is making it easier to update your stories creative directly in Ads Manager by allowing Business Managers to overlay text or images to vertical assets. These features are being introduced gradually, and give access to changing placement and positioning options, and include scaling tools. In addition, text color, font choices, and timing segmentation are…