Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

Why Music Marketing is Leaning Into Late Night

By Zach Leone

While 2020 brought much uncertainty for the entertainment industry, one unexpected positive was that late night musical performances we got did not disappoint. In fact, they got even better. In a year where fans were begging for any form of live music, late night performances gave us the chance to hear our favorite new tracks…

New Billboard Chart Rule Changes for Fall 2020

By Joe Schlesinger

At the start of the year, Billboard made changes to what they counted towards their album sale charts (See our Billboard Charts blog post from January 2020). As the changes didn’t have the desired effect, they have taken these changes significantly further. First, they have changed how merch bundle sales will be counted. A merch…

Making The Right Impression On Tinder

By Jason Carrasco

You’ll find no shortage of “singles” promoting themselves on Tinder. But in a recent campaign, we turned to the platform to help promote a different kind of single. Here’s how we did it. Capturing Their Attention Tinder was the perfect place to promote “Bésame,” the sexy new single from Play-N-Skillz with Daddy Yankee and Zion…

Facebook Incremental Lift

Understanding Facebook’s Incremental Results Data

By Joe Schlesinger

Facebook has started to roll out a new metric called Incremental Results. This data point tracks how many of your conversions only occurred because of the user seeing your ad. It removes conversions that would have given credit to the ad campaign through typical attribution, as a more data-driven attribution can show that this conversion…

why advertise on linkedin

Why Advertise on LinkedIn?

By Patrick Shirley

When you hear the words “social media” it’s probably safe to say LinkedIn isn’t the first platform to come to mind. Instead, Instagram, Facebook and increasingly TikTok probably dominate. But despite (or perhaps because of) its inherently professional flavor, LinkedIn is just as much a social network as any, and its unique place at the…