Understanding the effects of COVID-19 on the Facebook Ads Marketplace

Our team has been tracking the impact of the COVID-19 pandemic on the digital advertising marketplace over the past few weeks — and we wanted to share our findings from analyzing over 25 billion of Facebook ad impressions: Advertising prices as measured by the Cost per 1,000 Impressions (CPM) on the Facebook Ads marketplace have…

New Billboard Chart Rule Changes for Fall 2020

By Joe Schlesinger

At the start of the year, Billboard made changes to what they counted towards their album sale charts (See our Billboard Charts blog post from January 2020). As the changes didn’t have the desired effect, they have taken these changes significantly further. First, they have changed how merch bundle sales will be counted. A merch…

Making The Right Impression On Tinder

By Jason Carrasco

You’ll find no shortage of “singles” promoting themselves on Tinder. But in a recent campaign, we turned to the platform to help promote a different kind of single. Here’s how we did it. Capturing Their Attention Tinder was the perfect place to promote “Bésame,” the sexy new single from Play-N-Skillz with Daddy Yankee and Zion…

Facebook Incremental Lift

Understanding Facebook’s Incremental Results Data

By Joe Schlesinger

Facebook has started to roll out a new metric called Incremental Results. This data point tracks how many of your conversions only occurred because of the user seeing your ad. It removes conversions that would have given credit to the ad campaign through typical attribution, as a more data-driven attribution can show that this conversion…

why advertise on linkedin

Why Advertise on LinkedIn?

By Patrick Shirley

When you hear the words “social media” it’s probably safe to say LinkedIn isn’t the first platform to come to mind. Instead, Instagram, Facebook and increasingly TikTok probably dominate. But despite (or perhaps because of) its inherently professional flavor, LinkedIn is just as much a social network as any, and its unique place at the…

Reddit Ads 101

Reddit Ads 101

By Devin McGuire

According to Alexa, Reddit is the 6th-most visited site in the United States. Known as “the front page of the internet,” it’s made up of thousands of subreddits, which are communities dedicated to nearly every topic imaginable. Are you a cheese lover? There’s a subreddit for that. Looking for your next television show, movie, or…

Design Inspiration Vlog

Top 5 Resources for Design Inspiration

By Kathryn Winkle

There are many places where designers look for inspiration, let’s take a look at the top 5 design resources our team turns to when we need to get inspired. Dribbble Dribbble is at the heart of the design community. It allows designers to show off their current projects and get feedback from their peers around…