Facebook Ad Types, Instagram Ad Types: What’s Right for You?

Facebook ads and Instagram ads are numerous, and ever-evolving. Amid a sea of options, it can be difficult to determine which ad types are best to help you meet your business goals. Since the launch of advertising to the platform in 2007, Facebook’s ad offerings have grown and changed rapidly, evolving from high cost, limited…

Only the creative will survive

Only The Creative Will Survive

By Chris Gregoire

Creative adaptation advice on surviving in these uncertain times from Chris Gregoire, Creative Director of Gupta Media. How creativity will keep us going personally and professionally. Transcript It’s said that only the strong survive but right now it’s more than about strength. Things have changed and while we’ll get back to some form of normal,…

How to Increase Your YouTube Views with Advertising

By Ilyssa Bloch

If you’re looking to increase views of a YouTube video, the best place to advertise your video is on YouTube itself in order to achieve the lowest cost-per-views. Depending on your specific goals, there are different ad types and targeting methods from which to choose. First, you need to determine your goal – are you…

Guiness responds to coronovirus

Cheers to you Guinness! Guinness Responds to Coronavirus

By Camille Franklin

Amidst the Coronavirus outbreak and worldwide pandemic, brands are now faced with a challenge unlike anything the marketing world has seen before. The unfortunate truth is that there are many brands that will not be able to brave this storm. Marketers must consider a barrage of impossible questions –  Should our brand continue to spend…

YouTube TrueView Ad Policy: 7 reasons your music video may get disapproved

By Kat Napolitano

So you want to drive video views on your music video? Google’s TrueView InStream and Discovery ad formats are the best way to achieve this goal cost-efficiently and directly on YouTube’s platform.  The first step to launching your YouTube TrueView campaign is to make your video available. A music video must be public or unlisted…

Podcast Ad Reads

Podcast Advertising: Creating Great Host-read Ad Reads

By Jason Carrasco

Podcast advertising continues to grow in popularity, with more and more brands taking advantage of this space. Spend a day listening to your favorites and you’ll inevitably come across podcast ads for Casper, ZipRecruiter or MeUndies. With currently over 850,000  podcasts and 30 million episodes the medium is expected to see ad spend cross half…

Facebook Spark AR vs. Snapchat Lens Studio

By Gavin Schlerf

With the introduction of Spark AR into the realm of digital marketing, it can be difficult to choose which augmented reality platform is best to promote oneself. For a long time, Snapchat held the throne in this brave new world of 3D effects, manipulated selfies and dancing hotdogs. They were successful in developing a platform…