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Kings of Leon Branding that Gets Under Your Skin

The Problem:

RCA Music was poised to release alt-rock stars Kings of Leon’s new music video. Just one catch: they didn’t have a branded YouTube Channel.

Our Solution:

Gupta Media established an online destination for Kings of Leon fans by building a fully branded YouTube Channel. The design borrowed from the album’s eye-catching cover art to create a cohesive design including a site skin, stylized channel graphic, ad unit, and link-enabled header graphic.

Gupta Media furthered its Kings of Leon marketing campaign by designing a set of its click-to-listen banners. These allowed users to preview a snippet of the band’s single “Radioactive” before clicking through to purchase the band’s album on iTunes, preventing wasted clicks from tire-kickers.

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