We’ve worked at Gupta Media long enough to hear plenty of people tell Gogi that something can’t be done. Now, we just smirk and settle in to watch Gogi prove time and time again that there is no such thing as “can’t be done.”
Gogi believes in setting the bar sky high—a habit instilled in him by his tough-as-nails alma mater, Cornell University. This is the mentality that has driven Gupta Media from a solo venture to a constantly growing, buzzing agency, currently with 40 employees across 3 cities. As the company grows, Gogi ensures that every member of the team embodies his ambitious attitude, pushing everyone to make the agency better every day.
Getting 110% out of each team member is Gogi’s greatest strength. A big part of this is his ability to connect with everyone in meaningful ways. Whether you’re a client, co-worker, or kin, you’re family to Gogi. He is constantly thinking of ways to improve our lives, from announcing the latest agency perk in the Gupta Media “family room,” to checking in on a client from vacation halfway around the world, to building smartURL to simplify the lives of music industry employees everywhere. Gogi’s eyes light up every time he thinks of a revolutionary way to “save the music industry,” but they’re never brighter than when he speaks about his three daughters and their breakthroughs in math problems and fort building.
An inspiration to those around him, Gogi built Gupta Media on his desire to irrevocably change things for the better. Gogi has not only shaped our approach as an agency, he has shaped the agency culture, and he has shaped us to believe that for any problem, there is a solution.
Written By: Jess Dashner & Joe Schlesinger
Vice President of Digital Media
Jason is a naturally gifted adman. He writes beautiful copy, he’s ahead of the curve, and he has an innate sense of what will work.
OJ (the Original Jason) was my first full-time employee. When he interviewed, I pitched him on the idea that he could start his advertising career with a cool agency that was working at the intersection of entertainment and media. That agency didn’t exist, but Jason and I got to work building it.
In a company full of Type A, hypercompetitive people, Jason is the most Type A. He hasn’t directly managed a campaign for a few years, but he recently received the highest score on the Google AdWords recertification exam. When we have brainstorming contests, the unspoken rule is that it’s Jason vs. the rest of us. He has 5% body fat and still wins our weight loss competitions. He doesn’t like to lose, and that drive motivates the entire team. As the head of our Media team, Jason’s experience and love of music allow him to guide a team of 20+ media buyers with a steady hand.
Jason is a 3rd degree black belt in Taekwondo, a former singer in the Boston Boys Choir, a lover of tie shirts (which I hate), a huge fan of the Syracuse Orange (his alma mater) and a food truck aficionado. As much as mine, his fingerprints are all over this agency.
Written By: Gogi Gupta
I met Jason while playing softball. I didn’t realize it at the time, but I’ve learned since then that Jason is really good at most things. He writes elegant code, plays a fierce game of tennis and edits copy with newspaper-quality. At Stanford, he studied Psychology as an undergraduate and then went on to get his Masters in Computer Science. To understand Jason, you have to appreciate that juxtaposition.
As our Chief Software Architect, Jason built smartURL & Reports(SE). He’s shaped our approach to technology: we don’t build big projects that fail – Jason won’t let us. In the world of dot-com dreamers, Jason is the counterweight. He is the prototypical “doer.”
Beyond his formal role as our software architect, Jason serves as a professor of sorts, helping break down complex problems, teach, mentor and provide guidance to the team. When I’m in need of advice or a stern talking to, JFrank (as we call him) is always ready to provide a reasoned opinion.
Although clients rarely interact with him directly, their experience with smartURL & Gupta Media is shaped in a hundred different ways by Jason.
Written By: Gogi Gupta
Chief Financial Officer
Gogi Gupta is currently getting to know Jonathan, we’ll have his bio up shortly!
Joe is one of the longest-tenured Gupta employees and a member of the early wave of Syracuse Orange that found itself employed by the company. Since he began at Gupta Media, he has functioned as accountant, king of the interns, real estate specialist, ski-trip organizer, and company historian, albeit with the official title of Account Supervisor. Unsurprisingly, this Gupta Renaissance Man has a record of dominance in the annual employee trivia quiz.
His diverse knowledge is an asset to every Gupta employee. How can this campaign achieve lower CPCs? Ask Joe. What was the top R&B song last year? Joe has the answer. Where’s the best place for wings around Boston? He’s got that covered, too.
At the core of this expertise is how much Joe cares about the company and his coworkers. He enjoys passing his knowledge on as much as he does catching a Bad Rabbits show, and learns about the people around him with the same work ethic he puts toward running campaigns for our clients.
Or maybe he just asked what I’m doing this weekend to improve his already incredible likelihood of keeping his trivia crown.
Written By: Evan Campbell
You’ll never be more prepared than Jessica Dashner. You can add bullet points to your notes and columns to your spreadsheets all day long; if you go the extra mile, Jess will go two.
As the leader of our biggest and fastest-growing media team, she was given the nickname “Mama Bird,” but she really is the matriarch of the entire department. Most of our Coordinators have worked on Jess’s team at one time or another. She helps our London Analysts get settled in, and makes sure they have all the help that they need. Jess has managed more campaigns and media dollars than anyone here, and she’s shown no signs of slowing down any time soon.
Jess is equal parts confident and humble, competitive and compassionate, easygoing but always focused. She’s one of the funniest people I’ve ever met, and I find her to be most hilarious at times when she’s not even trying to get a laugh. In her time here she’s introduced me to obscure metal bands, USB-powered hand warmers, and the bizarre combination of raw carrots and salsa (“carrot ‘chos”). Our friendly rivalry between Syracuse and BU alumni all began when a Terrier named Jess joined the team.
Written By: Jason Carrasco
Motivation, determination, energy, and professionalism are just some of the traits Gregg runs over to Gupta Media with. Joining our SEM team in 2010, Gregg’s work ethic and dedication have made him an excellent addition to the Analyst team. 3G (as in speed) will frequently, literally, run over to the office after hours to check in on his campaigns and ensure that everything is performing smoothly and that our clients are happy.
Hailing from Longmeadow, Massachusetts with a background in Political Science from Syracuse University, Gregg is a die-hard New England sports fan (go Pats!). On a summer day, you might find Gregg tailgating at a country music festival, or hitting the gym to work on his running speed! 3G combines an appreciation for teamwork and good-natured competition, making him an invaluable addition to the dynamic environment at Gupta Media. We look forward to seeing more great work from Gregg in the coming years.
Written By: Scott Cordeiro
Future interns of Gupta Media have a lot to live up to. They can thank Sara for that. She joined the team as our first intern hire and has quickly risen to the role of Account Director, responsible for running the fifth team of our media department. As a two-time winner of “Analyst of the Quarter,” a highly coveted honor on the media team, I’m sure she won’t feel successful until her team members have each won at least three times.
When top-secret, high priority campaigns filter in, it’s often Sara that is called upon to step up to the plate. The afternoon before Beyonce’s surprise album dropped, Gogi and Sara crafted a plan to get her ready to launch 25 campaigns at midnight for an artist and project that was still unknown at that point. The world woke up in awe, but Sara had everything under control. Accomplishing a build that typically requires an entire team, you can understand why she was welcomed to the office the next morning with a standing ovation from the entire agency.
I enjoy Sara’s company so much that even when taking time off from Gupta to go on vacation, I chose to do so with her. When she’s not sassing Gogi or ensuring that her team is optimizing their campaigns to perfection, she may be found salsa dancing in the streets of San Juan or squeezing in a cooking class to spice up her vegetarian dishes. She went from crafting the perfect latte at Starbucks through college to crafting the perfect martini as a certified bartender. Even during her days as a quiet intern, we knew this accomplished tap and ballet dancer and experienced saxophone player was going to leave her mark on the entertainment industry. The good news for us is, she’s just getting started.
Written By: Alexa Pomerico
Strategy & Analytics
I’ve probably interviewed 1,000 people in the last decade. My interview with Jordan Maddocks, more than five years ago, still stands out as one of the most memorable. On paper, he was already unique: an Ivy League track star who studied Commerce and Entrepreneurship. In person, it was easy to see how he would excel at the high jump and right away it became clear that Jordan had a uniquely analytical mind. I remember leaving the interview feeling really excited about bringing him on the team, but slightly worried that he wasn’t fully interested. He was, thankfully, it was probably just one of the many things he was thinking about at the time.
Jordan’s path here started as most do, as a Coordinator in the Media department. He’s worked on most of our teams, with most of our clients, and developed skills to allow him to expand his role with the company. He spend 3 months in the UK strengthening relationships with our clients overseas, and upon his return it was clear that a permanent role, providing deep insights and strategy recommendations across the team and across all projects, made sense for everyone involved. He is now a founding member of our Strategy & Insights team, and I admire the fact that he was able to carve out this role for himself. We are all better for it.
Gupta Media would not be what it is without Jordan.He’s involved in just about everything that we do, and we all know him as one of the best people to bounce our ideas off of. He’s a talented DJ, a world traveler, a Halloween costume enthusiast and one of the first picks when we can convince him to play in our annual beach football game. He brings an insightful perspective to everything that he does and makes everything that he touches work better.
Written By: Jason Carrasco
Ilyssa joined the Gupta Media team after graduating from the University of Rochester, where she studied Economics and presided over the yearbook as Editor-in-Chief. Her time as an intern in marketing departments and her love for acts like Passion Pit, Of Monsters and Men, and The Black Keys sparked her interest in music marketing.
Ilyssa shows remarkable poise and polish on the job. She impressed everyone with how quickly she gained expertise in all things digital marketing when she scored 97 out of 100 on the Google AdWords exam. Her quiet demeanor is overshadowed by her competitive spirit. Ilyssa will fight her teammates to manage the most challenging & complex campaigns.
Out of the office, you can find Ilyssa reading the latest suspense novel, exploring restaurants in Central Square and staying active with yoga and running. None of us would be surprised if she did them all at the same time! In the summer, she makes trips to Cape Cod and Nantucket with family and friends.
Written By: Alex Palmer
Always seeking the next adventure, from skydiving to horse trekking through New Zealand, Devin graduated a semester early from Boston University and immediately began her career with Gupta Media. During her college career, Devin was immersed in advertising, taking part in the Ad Club and Ad Lab, while also finding the time to spend a semester in Sydney. When in Boston, Devin can often be found inside Agganis Arena, cheering on her alma mater in hockey games. Before the puck drops, Devin gets her favorite meal, chicken fingers from Raising Cane’s. Her enthusiasm for BU was also shown in her four years as a tour guide for the school, where she mastered the art of walking backwards and gained an encyclopedic knowledge of the university. It wasn’t always a city campus and large classes, Devin’s Catholic High School had a graduating class of 33. A dedicated runner, Devin has been known to go on long runs outside, even in the wake of a Nor’Easter. This dedication and determination quickly manifested itself within the Media Team, where getting Devin to go home at night is always as big a struggle as she is always offering to help whoever still has work left.
Written By: Joe Schlesinger
If there’s one thing you should know about Casey, it’s that she’s a go-getter. From deciding at age five that she wanted to live in Boston, to being involved in a myriad of clubs, organizations, and sports teams, if Casey sets her mind on something, it’ll definitely happen.
Hailing from Pittsfield, MA, Casey knew early on that she’d be leaving the town behind for bigger and better things. During high school she played soccer and basketball, leading her basketball team as a captain her senior year. She’s not just an athlete, though – she excelled as a member of the Business Professionals of America club, and was involved in class council, prom committee, and pep club. With such a wide breadth of interests, and a naturally outgoing personality, it’s no wonder she was voted “Most Popular” in her class.
During her time at UMass Amherst, Casey devoted a huge amount of time to exploring the world outside of New England. She studied abroad for a semester in London, and after that served as a mentor for other students interested in studying abroad. She was also an International Programs Office Buddy, which paired her up with an international student studying at UMass. Pretty fitting for her role where she supports many of Gupta Media’s international clients.
Since fulfilling the long-term goal of becoming a true Bostonian, Casey has been spending her free time exploring the city and finding the best local restaurants and cafes. When the weather isn’t conducive to outdoor adventuring, she scours the internet for new recipes to try. She also enjoys rocking out to bands she discovers through campaigns at work, but always leaves room on her playlists for Kanye, Jay-z, and Beyonce.
Written By: Amanda Donovan
Design Team Lead
After sampling life in four continents, Amanda now calls Boston home after earning her BFA in Graphic Design from Rochester Institute of Technology. Even after spending a few moments with her, you will understand that Amanda is as complex as her go-to Starbucks order – which happens to be a Grande sugar-free hazelnut mocha latte with 2 creams.
As a designer, Amanda is a powerful force in our creative hub. Her thirst for learning and innovation is inarguable in her eagerness to take on challenging projects. Amanda’s curiosity for new skills extends beyond Photoshop and InDesign. The 1981 Yamaha XS650, which she rebuilt in her apartment living room, is a testament to this.
As a valued member of the Gupta Media family since October 2012, Amanda’s dedication to her craft and love for challenge continues to shape and drive our creative team. Whether she’s working from behind a screen or underneath a carburetor, we can’t wait to see what Amanda creates next.
Written By: Abbey Deremer
Strategy & Analytics
Alex’s first love is baseball. An accomplished pitcher, he threw a no-hitter in HS, and when the major leagues didn’t come-calling, he followed his passion into the business world. Alex, or BamBam as he’s known around the office for his caveman diet, got a degree in Sports Management from Towson University and went to work for the Los Angeles Angels of Anaheim.
At the start of 2013, he took his statistical background and competitive spirit our media team. As a coordinator, Alex was a leader, providing insight and guidance to newer coordinators, growing into the role of Analyst. Like a true caveman, BamBam enjoys the outdoors. He stays active skiing, hiking, and training for his next Tough Mudder race. Contrary to his caveman lifestyle, Alex is also an avid reader, averaging about a book each week.
Written By: Jill Ferullo
Senior Business Analyst
A Syracuse alum, Jeanne fit perfectly into Gupta Media’s friendly college rivalry culture from the start. She graduated a semester early and began her career here before she even settled into a Boston apartment. She’s been applying that level of enthusiasm to her work ever since.
As the longest standing London Analyst, Jeanne spent 7 months working side by side with Gupta Media’s clients and making her mark abroad. Jeanne’s work on high-priority UK projects has been praised in Music Ally’s Sandbox of the Year publication for Ward Thomas, and worthy of her own 2x Platinum Sales Record for Rag ‘n’ Bone Man. Her innovative strategy, attention to detail, and deep-diving passion for each project she touches make her a stand out member of the media team.
Jeanne left large shoes to fill across the pond, but continues to teach and serve as a role model in our Boston office. She works closely with Gupta Media’s coordinators teaching them the ins and outs of campaign building and consulting. Jeanne also co-heads our internship program and is responsible for each student’s growth as they get their first taste of the advertising and music industries. She does it all!
This doesn’t mean she’s all work and no play. Jeanne can whip out quick-witted one-liners and a frank sarcasm that belies her amiable demeanor. A lover of cheese and wine, she is known for gathering the team for a casual Taco Tuesday, or bringing in pastries to keep spirits up on hectic album-release days. It’s safe to say we love her here at Gupta Media.
Written by: Kathryn Napolitano
Senior Business Analyst
Shara is ahead of schedule. She was some combination of “precocious” and “quite a handful” as a young child, so her parents decided she was ready for kindergarten a year before she was supposed to go. She graduated from Boston University in three years, and started her career before she was of legal drinking age.
Shara’s internship at Gupta Media got off to a rocky start, through no fault of her own. On her interview day, she showed up at the address of our old office (which was still listed on our web site) only to find out that we had recently moved. Like the pro that we now know she is, she calmly adapted to the situation, grabbed a taxi to our new location, and aced the interview. She distinguished herself as an intern through her attention to detail and follow-through on projects, along with her eagerness to help out anyone who needed it.
Shara works on Gregg’s team, and they’re a study in opposites. Shara has a calm, adult presence that makes her seem wise beyond her years, while Gregg is as rambunctious as a puppy. They do share a love of Harry Potter, and of course a passion for advertising, so there’s plenty of common ground as well.
Shara’s love of making to-do lists is only eclipsed by her love of vigorously crossing things off said lists. And perhaps by her love of soup. She’s also an accomplished painter, and had aspirations to attend art school before she decided on a more practical education. Lately she’s been taking advantage of the Gupta Media culture – not to mention the occasional free concert ticket – to explore her interest in music.
We’ve had many interns at Gupta Media, but Shara is just our second intern to become an employee, following in the footsteps of Sara Noel. It’s too soon to say if she will reach Noelian heights, but she’s off to a great start.
Written By: Jason Frank
Senior Business Analyst
You miss 100% of the shots you don’t take” is a phrase Josh Nadler lives by. This world traveler loves to approach any problem or obstacle that comes his way with force, confidence and finesse. Graduating from Syracuse University, Josh is a marketing, finance and economics major who joins the many SU alumni here at Gupta. The digital media coordinator combines his love for country music, marketing and digital advertising by optimizing campaigns for his clients, daily.
When he’s not in the office making a quick humorous comeback to one of Gregg’s remarks, he enjoys playing soccer, cooking and being with family and friends. Possessing an up-for-anything and go-getter attitude, Josh has become an essential part of the Gupta Media team.
Written By: Kaylen Saxon
Senior Business Analyst
In west Philadelphia, born and raised, Murphy grew up with a passion for sports and music. He graduated from Carnegie Mellon with a degree in Decision Science, where he studied a combination of economics, statistics, and psychology, while also pursuing voice and participating in multiple sports leagues.
Murphy is an avid Philadelphia sports fan, former Carnegie Mellon sports broadcaster, and intramural basketball superstar with a passion for the game. He channels his competitive spirit and high energy from years of competition to his work, always taking on new challenges and setting the bar high.
Growing up, when Murphy wasn’t shootin’ b-ball outside of the school, you could find him starring in his high school musical “Wizard of Oz” as the Tin Man. He’s a talented vocalist and musician and continues to pursue his love of music and performance in Boston. He’s excited to fuse his passion for music with his career at Gupta Media as our newest Digital Media Coordinator and sportsman extraordinaire.
Written By: Katie Moraczewski
If he can think it, he can create it. That’s the mantra by which Tyler Donnelly works. Whether it’s injecting some swing or Art Deco style into a lyric video, or breathing life into a static scene while creating a banner set, Tyler’s style of illustrating is boundless. His love for all things creative started at an early age, developed through in-class doodles in middle school and blossomed into a career after his studies at Keene State College.
Although his office nickname of “Hollywood” wouldn’t imply it, Tyler is a true New Englander through-and-through! The New Hampshire native is known for supplying bear meat to the office every winter, and prefers to relax out of the office by enjoying nature with a good book. Tyler is inspired by the life lessons taught in his favorite novel, The Alchemist, and he’s known around the office for turning any artwork supplied into creative gold.
Written By: Neil Carroll
I think it’s safe to say that Renn’s path into the field of art and design was defined from birth. With a lineage that starts with his great, great, grandfather, an Impressionist painter, and transcends generations down to his great grandfather, an architect, his grandfather, a book publisher, and his father, a furniture maker, Renn’s desire to pursue the arts is in his genes.
With Renn on the team, Keene State is pulling ahead as the alma mater of choice for designers. At Keene State, Renn majored in film and design until his senior year when he was forced (by a demanding schedule) to choose his one true passion. Though he chose to pursue a career in Graphic Design, Renn’s interest in film remains strong. In high school, Renn watched every film on the AFI’s 100 Greatest American Movies of All Time list and kept a blog full of reviews. Though not on the list, ‘City of God’ is Renn’s favorite movie. Additionally, Renn is an avid fan of all types of music – everything from Indie Hip-Hop to Classical to Rock ‘n’ Roll. For as long as he can remember, Renn has been a HUGE Beatles fan.
When he’s not designing, Renn loves being outdoors. In Maine and New Hampshire, where Renn grew up, that meant activities such as hiking, soccer, and baseball. Now in Somerville, that means exploring a new city and enjoying all the conveniences city life affords.
If you ask anyone in the office to tell you one thing they’ve noticed about Renn, it’s probably that he is always smiling. Renn’s positive attitude and dedication to producing great work make him a great addition to the design team.
Written By: Michaela Baril
When his ping-pong game was questioned before our Blazing Paddles outing, Nate declared himself “The Janitor,” a champ us Guptas could count on to “clean up” in the midst of a challenge. Though it never happened within the throes of a fierce ping-pong match, The Janitor has grown into his self-proclaimed nickname during his time at Gupta.
Whenever he’s tasked with a mission, the office knows it’s no joke that Nate will get the job done. This has held true since he began working on the front-end development and UI/UX (user interface and experience) of Report(SE), our reporting suite.
Before joining Gupta Media, Nate completed a New Media Interactive Development degree at Rochester Institute of Technology. He was the co-founder of codeRIT, an organization that prepares students to compete in hackathons. Nate and his peers hosted a hackathon of their own that drew hundreds to his alma mater. In addition to running codeRIT, Nate served as a tour guide for the admissions department.
Nate, like a lot of us, is competitive and passionate – he won our Fantasy Football league and proudly displayed his love of music by bringing down the house at karaoke night. Nate’s drive and passion for his interests motivated him to embark on the journey that brought him to our door here at Gupta Media, where we couldn’t be happier to have him.
Written By: Breanna Caires
Cory Jalbert is getting to know Max, we’ll have his bio up shortly.
No one embodies the concept of wearing many hats more than Josh Anderson. In the literal sense, on any given day he can be seen roaming the office in a top hat, a scally cap or one of several fedoras. Figuratively, he is a man whose interest and expertise covers a wide variety of topics.
Josh graduated from WPI, where he majored in Computer Science. He built his first website when he was in 5th grade, as a place where he could showcase his collection of vintage license plates. A lifelong vocalist, Josh has lent his voice to everything from high school garage bands to a cappella groups to his own one-man-band MIDI setup. He makes frequent appearances on the Boston karaoke circuit, where he has successfully pulled off a real-life Rickroll on multiple occasions. Josh enjoys astronomy and is able to see Elon Musk’s future home from the high-powered telescope at his house. He is also a fantasy sports enthusiast, who made a name for himself here by outlasting most of the company after a week 1 loss in our two-strikes-you’re-out football survival pool, resulting in our founder having to do 100 push-ups.
Josh spends his weekdays here at Gupta Media working as a Software Engineer on the team we fondly refer to as “Bytes.” He has been instrumental in updating our in-house reporting suite, both by adding new features and migrating code to newer tools and frameworks. He helps us work more efficiently while bringing a great sense of humor to the job each day, and we are happy to have him on our team.
Written by: Jason Carrasco
Growing up an avid lego lover, it is no surprise that Nick was drawn to a world of piecing things together and solving puzzles. As one of Gupta Media’s Front End Developers, Nick works to create beautiful layouts of websites and software applications. A graduate of Rochester Institute of Technology, Nick’s interests span from video games and interactive media, to Japanese language and culture (which he holds a minor in, by the way). When he is not working on the latest and greatest web designs in the office, you can find him checking out Japanese music, playing the viola, or traveling. Nick caught the travel bug while living in India for 6 weeks for a previous job. One day he’d like to be able to say he’s visited all seven continents
– 4 down, 3 to go!
Nick has found himself feeling at home in Boston, even though he is a native of Oakdale, NY. The city feel mixed with the sense of community inspires him and his work.
Written By: Bevin Vigneau
At Boston College, Garrett majored in Communications with a minor in Business Management. He’s also a big music fan. He became aware of Gupta Media through one of our recruiting ads on Facebook, illustrating the power of targeted advertising!
Garrett started his Gupta Media tenure with a bang by attending our holiday party the day after accepting the job. None of us really knew Garrett yet, but he was not daunted by the situation. In fact, Garrett seeks out experiences that take him out of his comfort zone. He grew up in the Seattle area, and chose Boston College in part because it was such a big change. He likes to travel to concerts and music festivals, for the music but also for the new people that he encounters. He has recently adopted a kitten, which may backfire if he turns out to be allergic.
Working at Gupta Media allows Garrett to leverage his interest in music. For example, his deep knowledge of EDM lets him get very detailed in his ad targeting for similar artists and sub-genres. He’s excited to be working on campaigns for artists and festivals that he’s interested in anyway. Regardless of the project, Garrett has demonstrated a work ethic and attention to detail that will serve him (and our clients) well.
Written by: Jason Frank
Don’t let her nickname fool you, “KatNap” is anything but a snooze. Growing up, you could find her battling out on the basketball court or softball diamond, or rocking out at Warped Tour. She’s been to 11 now and still goes every year!
Hailing from southern Connecticut, she grew up surrounded by a large family with over 20 cousins and came to Boston when she was accepted at Boston University.
Her junior year, she got her first taste of the digital marketing world when she traveled across the country to take part in Boston University’s Los Angeles Internship Program. There, she worked at Crowd Surf and Big Picture Media by day and took classes in entertainment marketing, entertainment promotions and music marketing by night.
Though Kat got a taste of the glamorous Hollywood lifestyle, she left it behind to come back to Boston to be closer to friends and family. She graduated the following year with a degree in Public Relations.
Kat quickly proved herself to be a valuable part of the media team, always looking for new and creative ways to improve her campaigns. A dedicated team player, she is eager to lend a helping hand to other team members.
Written by: Casey Winston
Rachel’s attitude is epitomized by Denzel Washington’s quote from her favorite movie, Remember The Titans: “I’m a winner. I’m going to win.”
Early on in life, Rachel knew she wanted to apply this winning mentality to the world of advertising. She credits Red Bull’s over-the-top marketing for this desire, which seems appropriate given her boundless energy and constant drive to outdo herself. A graduate of Syracuse University, Rachel majored in Advertising and Marketing and minored in Psychology. Not limiting her academic pursuits to the classroom, she also acted as campus Brand Ambassador for the likes of Google, Microsoft, and American Express.
Rachel approaches each project with a desire to exceed expectations and always delivers. Whether it’s taking the lead managing a highly-anticipated #1 country album or planning the release of a surprise mixtape from one of the hottest rappers in the game.
Outside of the office, she enjoys indulging in a variety of hobbies and musical interests. Don’t be surprised to see her rocking out to country music, singing along to Justin Bieber’s latest hit or rapping every word of Lil Wayne’s ‘A Mili’. She’s a CrossFit junkie, avid soccer player and Boston sports super fan, Rachel takes her interests as seriously as she does her work. We endeavor to hire people with “ideas in their heads and fire in their belly”, and so far, we’ve seen both in her.
Written By: Murphy Bug
When you first meet Toni, you’ll first notice her calm demeanor, one that belies a passionate music fan & marketing professional. Cool under pressure, and determined as hell, Toni has quickly brought her passion for digital advertising inline with her passion for music. With a degree in journalism & music industry from Northeastern University, and previous experience at Farm Aid & Sonicbids, Toni was a natural fit for our team.
Raised on a farm in upstate New York, Toni has never been one to shy away from hard work or long hours. Here at Gupta Media, we’re lucky to channel that work ethic & dedication to our client’s work. When she isn’t hard at work or at a show, you’ll probably find Toni mid-way through her fourth re-watch of “Curb Your Enthusiasm”, or experimenting in the kitchen. A near life-long vegetarian, she’s constantly exploring new ways to make tasty vegan treats. If you are building a mental picture of farm girl gone hipster, you won’t be surprised that Toni rides her bike to work every day (even during Boston’s brutal winters..)
Around the office, Toni is constantly impressing us with her passion for indie rock, and her near encyclopedic knowledge of the genre. She always has her ear to the ground, looking for next new up-an-coming artist to share with the team.
Written by: Jeanne Cloyd
Billy is part of the rare tribe (just one of three!) that started his career at Gupta Media as an intern. As a result, it is not a surprise that he’s continued to impress. In just a few months as a full-time employee, Billy was the first on the team to become a Google Specialist, which required him to study and pass six different exams in just a few weeks’ time.
Raised near the Jersey Shore in Neptune, NJ, Billy grew up not sitting on the beach, but playing sports like basketball and attending concerts in nearby Philadelphia, PA. However, his love for the music industry didn’t stop when he moved north to start college.
During his freshman year at Boston College, Billy founded his own record label, Too Far Gone Records. Since then, he has worked with artists across the country to promote and distribute their music, giving him a whole new level of expertise for his role here at Gupta Media.
When Billy’s not working hard on his campaigns, you can find him catching the latest show at an underground Boston music hall, playing Mario Party with his roommates, or attending a Red Sox – Yankees game as a rare Boston-based Yankees fan.
Written by Devin McGuire
Ty Collins loves a challenge. Whether it’s cracking a particularly complex design problem or learning a new design program in two months, the Eagle Scout and James Bond admirer in him won’t rest until he’s mastered a task.
While earning his graphic design degree at Curry College, Ty discovered a talent for crafting unique brand identities through logo design. Here at Gupta Media, Ty combines those skills with his love for music to help artists stand out from the crowd. Never content to settle for “good enough”, Ty is always looking for innovative ways to push his projects to the next level.
Ty is no less dedicated outside of the office. In college, he walked on to the tennis team with little more than an appreciation for the sport and a desire to be the best. By his senior year, he was named Captain and MVP. He has also recently taught himself to play the piano, despite not knowing how to read music.
Written By: Jeanne Cloyd
Gogi is is getting to know Yujing, we’ll have her bio up shortly!
As cliché as it sounds, one of Marissa’s finest moments at Gupta Media came in one of our darkest hours. When a sudden internet outage crippled our office and threatened to grind work to a standstill, Marissa tackled the challenge head-on. Seamlessly coordinating between parties, often dual-wielding two phones at once, Marissa played a key role in resolving our issue and helped turn a potential crisis into a minor setback.
Inspiring as it was, Marissa’s performance came as a surprise to no one. As our office coordinator, Marissa is a central figure in maintaining workplace efficiency. Her range of responsibilities is seemingly boundless and she is a trusted go-to for all corners of Gupta Media.
From coordinating travel arrangements for our employees to reconciling accounts receivable balances with our finance team, Marissa approaches each task with the same resourcefulness and can-do attitude.
A graduate of Northeastern University and lifelong native of the greater Boston area, Marissa draws upon her local knowledge to consistently seek out the most effective solutions for all of our office’s needs. When she’s not busy solving our problems, Marissa enjoys jamming to early-2000s East Coast hip-hop (Fabolous anyone?) and working on her poetry and creative writing.
Written By: Kyle Wong
When Laura moved to the US at the age of 4, she thought it might just be temporary. 19 years later, the Gupta Team is grateful everyday that she decided to stay stateside.
Born in Paris, France, we learn something new about Laura’s culture everyday. She grew up in New York City before coming to Boston to study Marketing and Finance at Boston College. Hooked on the music scene and a taste of home at her favorite restaurant L’Espalier, she decided to stay in Beantown when she started her career in Digital Marketing at Gupta Media.
From her love of fine wines to her equivalent love of boy bands, Laura may be the biggest *NSYNC fan you’ll ever meet. Her passion for music is palpable, evident to anyone who’s seen her Ellen DeGeneres-level dance moves on the softball field. She carries this passion with her in everything she does — helping her to become a campaign-building guru and an upcoming guitar prodigy.
Laura is one of the most driven people you’ll ever meet. She’s always taking on new challenges, and surprising no one when she dominates the results. With a mind for analytical thinking, a brilliant sense of creativity, and some well-applied French expertise, Laura proves her status every day as an advertising connoisseur.
Written by: Tyler Coyne
Rachel Kulhawik is getting to know Marina, we’ll have her bio up shortly!
A true thrill-seeker at heart, Izzie is always up for an adventure. Her latest excursions have involved biking 130 miles to Provincetown, taking a hot-air balloon ride in upstate New York, and backpacking across Ecuador and Peru (even doing part of the trip alone). It’s no wonder she finds excitement in the fast pace, always changing environment here at the office.
Originally from Katonah, NY, Izzie ventured to Northeastern University for college, where she graduated a semester early. During her time there, she worked with local concert promoters, freelanced at music festivals, and held the role of President of the Council for University Programs. Running the show for Northeastern’s Homecoming featuring Amy Poehler was her crowning achievement.
Aside from all her adventures, what brings Izzie to Gupta Media is her drive to succeed and passion for music. Growing up going to folk festivals with her family, Izzie has been an avid concert-goer from a young age. Consequently, Izzie radiates her music knowledge across the office, backed by her degree in Communication Studies & Music Industry. A self-proclaimed “fan of all music,” Izzie fits right in here at Gupta Media.
Written by: Christie Powell
“No worthwhile change happens in your comfort zone.” These are the words Tyler lives by every day. Whether he is experimenting with different musical styles in his band or studying abroad in Paris to perfect his French, Tyler always seeks the next challenge.
Cleveland and Los Angeles are just two of the numerous cities he has lived in throughout his life, and as a result, Tyler is a pro at adapting to new environments. It was during one of these moves that his dream came true: becoming part of a boy band. After forming a band with his friends, he released 4 albums, as well as 1 solo album. Tyler’s passion for music is undeniable, as he dedicates many late nights towards perfecting his craft, and his dream to one day become the next Backstreet Boy continues to live on. Not only does he love taking the time to shred some All Time Low songs on his electric guitar, but if possible, his ideal day would also consist of snowboarding, surfing, and skateboarding, as he never wants to waste a second of any day.
During Tyler’s time in college, he developed a new rush of energy when he joined a jazz band; he loved the feeling of supporting his fellow musicians instrumentally during their solos. This teamwork is showcased every day in the office, as Tyler is constantly eager to contribute to all projects. In Tyler’s eyes, every day is an opportunity to achieve something new, and this is one of the many characteristics that make him invaluable to our team.
Written by: Laura Bouclainville
Originally hailing from Providence, Rhode Island, Jordan joined the team after working at Criteo – where he was a part of their online retargeting team. A huge fan of live shows, Jordan travels (by his count) at least once a month to New York City to attend a music festival or concert and makes yearly trips to festivals such as Electric Zoo and Electric Forest.
With that background, it comes as no surprise that he’s hit the ground running since day one at Gupta! With his deep musical knowledge and insatiable work ethic, he has thrived at campaign management and routinely is the first on the team to express interest in being involved with a new lead or project.
Outside of the office, Jordan can be found watching Miami Dolphins games, chowing down on a sandwich at Bricco in the North End or fine-tuning his NBA 2K franchise, which he’s a remarkable 30 seasons into.
A lifetime sports fan and pop culture junkie, I can always count on Jordan to keep me up to speed with the latest news and happenings and he has been often called upon to lend this expertise to some of our more unique, non-music campaign requests.
Always willing to help out and always curious about the next big thing, Jordan is an invaluable part of the Gupta team. I’m just glad he sits so close to me, otherwise my fantasy team would be a lot worse for wear.
Written by: Billy Philhower
It’s hard not to be intimidated by Christie upon first meeting her. A D1 college lacrosse player and a Cornell alum, she’s got both brawns and brains – and it’s already shown in the office. She walked straight onto the field with our playoff-bound softball team mid-season, and impressed us all by scoring a 99 on the AdWords exam. Suffice it to say this athlete can handle the pressure.
Where many of us have called Boston home, Christie is a transplant to the area and enjoying exploring all over – Sox games (she’s a lifelong fan, but don’t ask her about the Pats), Hubway-ing to the office, and she’s already been to her first Boston concert thanks to some tickets from Gupta. Although she wanted to go to college here, taking her first job out of school in the city seems to be a great alternative for this Rochester, NY native.
Christie is one of four – including a twin sister, a recent Boston transplant as well. Her hometown is in the Fingerlakes region of New York, where she found a love for water skiing, boating, and anything else you can do on a lake. Her other passions include country music and animals – in fact, she says her alternative career path was being a vet. I think we’re happy it panned out this way for our sake.
Written by: Izzie Kirsch
Faye’s journey to a career in digital media is quite interesting. She came to Boston University with an interest in becoming a political journalist. However, she felt limited by the storytelling capabilities of the written word and sought different ways of communication. This drove her to an interest in filmmaking which eventually became one of her two majors in school. She immersed herself in all aspects, and could often be seen lugging heavy cameras around campus. In 2015 she was awarded a grant from the Academy of Motion Picture Arts and Sciences for her work as a Director, Cinematographer and Editor.
She also earned a degree in Finance, which she describes from a perspective of storytelling with indisputable facts, with numbers as a universal language. It was the combination of creative and analytical storytelling that ultimately led her to a career in digital marketing.
Faye is a world traveler and an adventurous eater, who enjoys the surprise of ordering food and cocktails before she has any idea what they are. I’m told the success rate is right around 50% for this method, but the fun is in the anticipation. It’s no surprise to hear that she enjoys watching movies, and when we discovered a mutual appreciation for the work of Hayao Miyazaki, I understood her fondness for the visual aspect of storytelling.
I’m happy to have Faye on our team, and I’m excited to see the stories she will help us tell.
Written By: Jason Carrasco
Josh Anderson is is getting to know Catherine, we’ll have her bio up shortly!
Junior Graphic Designer
Sam Ward is is getting to know Sarah, we’ll have her bio up shortly!
Junior Graphic Designer
Christina Thorpe is is getting to know Amanda, we’ll have her bio up shortly!
Anjali fell in love with Boston while she was an undergrad and decided to stick around and get her Master’s Degree in Accounting at Bentley University. Anjali had no interest in spending her days at a large accounting firm like many of her classmates. She instead found her home as a Junior Accountant at Gupta Media, which combines her passion of numbers and digital tech. Anjali has been dedicating her spare time to taking an online course in digital marketing to better understand the work of her coworkers and add to her already impressive background.
A lifelong lover of music, Anjali has done it all. She is a talented piano and guitar player, and you can catch her performing at open mic nights around the city with her friends a couple of times a month. Beyond that, she danced ballet for fourteen years with the Royal Academy of Dance.
Anjali is a history and culture buff and incredibly well traveled. She has been to over sixteen countries and is fluent in three and a half languages (she’s learning Mandarin right now!). She also may be THE biggest Roger Federer fan on the planet. If you name the date of any match he has ever played, she can tell you the stats and probably even give you a play-by-play. Additionally, Anjali has written three screenplays, which she hopes to get published one day.
Written by: Marci Wolfish