We’ve worked at Gupta Media long enough to hear plenty of people tell Gogi that something can’t be done. Now, we just smirk and settle in to watch Gogi prove time and time again that there is no such thing as “can’t be done.”
Gogi believes in setting the bar sky high—a habit instilled in him by his tough-as-nails alma mater, Cornell University. This is the mentality that has driven Gupta Media from a solo venture to a constantly growing, buzzing agency, currently with 40 employees across 3 cities. As the company grows, Gogi ensures that every member of the team embodies his ambitious attitude, pushing everyone to make the agency better every day.
Getting 110% out of each team member is Gogi’s greatest strength. A big part of this is his ability to connect with everyone in meaningful ways. Whether you’re a client, co-worker, or kin, you’re family to Gogi. He is constantly thinking of ways to improve our lives, from announcing the latest agency perk in the Gupta Media “family room,” to checking in on a client from vacation halfway around the world, to building smartURL to simplify the lives of music industry employees everywhere. Gogi’s eyes light up every time he thinks of a revolutionary way to “save the music industry,” but they’re never brighter than when he speaks about his three daughters and their breakthroughs in math problems and fort building.
An inspiration to those around him, Gogi built Gupta Media on his desire to irrevocably change things for the better. Gogi has not only shaped our approach as an agency, he has shaped the agency culture, and he has shaped us to believe that for any problem, there is a solution.
Written By: Jess Dashner & Joe Schlesinger
Vice President of Digital Media
Jason is a naturally gifted adman. He writes beautiful copy, he’s ahead of the curve, and he has an innate sense of what will work.
OJ (the Original Jason) was my first full-time employee. When he interviewed, I pitched him on the idea that he could start his advertising career with a cool agency that was working at the intersection of entertainment and media. That agency didn’t exist, but Jason and I got to work building it.
In a company full of Type A, hypercompetitive people, Jason is the most Type A. He hasn’t directly managed a campaign for a few years, but he recently received the highest score on the Google AdWords recertification exam. When we have brainstorming contests, the unspoken rule is that it’s Jason vs. the rest of us. He has 5% body fat and still wins our weight loss competitions. He doesn’t like to lose, and that drive motivates the entire team. As the head of our Media team, Jason’s experience and love of music allow him to guide a team of 20+ media buyers with a steady hand.
Jason is a 3rd degree black belt in Taekwondo, a former singer in the Boston Boys Choir, a lover of tie shirts (which I hate), a huge fan of the Syracuse Orange (his alma mater) and a food truck aficionado. As much as mine, his fingerprints are all over this agency.
Written By: Gogi Gupta
I met Jason while playing softball. I didn’t realize it at the time, but I’ve learned since then that Jason is really good at most things. He writes elegant code, plays a fierce game of tennis and edits copy with newspaper-quality. At Stanford, he studied Psychology as an undergraduate and then went on to get his Masters in Computer Science. To understand Jason, you have to appreciate that juxtaposition.
As our Chief Software Architect, Jason built smartURL & Reports(SE). He’s shaped our approach to technology: we don’t build big projects that fail – Jason won’t let us. In the world of dot-com dreamers, Jason is the counterweight. He is the prototypical “doer.”
Beyond his formal role as our software architect, Jason serves as a professor of sorts, helping break down complex problems, teach, mentor and provide guidance to the team. When I’m in need of advice or a stern talking to, JFrank (as we call him) is always ready to provide a reasoned opinion.
Although clients rarely interact with him directly, their experience with smartURL & Gupta Media is shaped in a hundred different ways by Jason.
Written By: Gogi Gupta
Chief Financial Officer
Gogi Gupta is currently getting to know Jonathan, we’ll have his bio up shortly!
Joe is one of the longest-tenured Gupta employees and a member of the early wave of Syracuse Orange that found itself employed by the company. Since he began at Gupta Media, he has functioned as accountant, king of the interns, real estate specialist, ski-trip organizer, and company historian, albeit with the official title of Account Supervisor. Unsurprisingly, this Gupta Renaissance Man has a record of dominance in the annual employee trivia quiz.
His diverse knowledge is an asset to every Gupta employee. How can this campaign achieve lower CPCs? Ask Joe. What was the top R&B song last year? Joe has the answer. Where’s the best place for wings around Boston? He’s got that covered, too.
At the core of this expertise is how much Joe cares about the company and his coworkers. He enjoys passing his knowledge on as much as he does catching a Bad Rabbits show, and learns about the people around him with the same work ethic he puts toward running campaigns for our clients.
Or maybe he just asked what I’m doing this weekend to improve his already incredible likelihood of keeping his trivia crown.
Written By: Evan Campbell
You’ll never be more prepared than Jessica Dashner. You can add bullet points to your notes and columns to your spreadsheets all day long; if you go the extra mile, Jess will go two.
As the leader of our biggest and fastest-growing media team, she was given the nickname “Mama Bird,” but she really is the matriarch of the entire department. Most of our Coordinators have worked on Jess’s team at one time or another. She helps our London Analysts get settled in, and makes sure they have all the help that they need. Jess has managed more campaigns and media dollars than anyone here, and she’s shown no signs of slowing down any time soon.
Jess is equal parts confident and humble, competitive and compassionate, easygoing but always focused. She’s one of the funniest people I’ve ever met, and I find her to be most hilarious at times when she’s not even trying to get a laugh. In her time here she’s introduced me to obscure metal bands, USB-powered hand warmers, and the bizarre combination of raw carrots and salsa (“carrot ‘chos”). Our friendly rivalry between Syracuse and BU alumni all began when a Terrier named Jess joined the team.
Written By: Jason Carrasco
Motivation, determination, energy, and professionalism are just some of the traits Gregg runs over to Gupta Media with. Joining our SEM team in 2010, Gregg’s work ethic and dedication have made him an excellent addition to the Analyst team. 3G (as in speed) will frequently, literally, run over to the office after hours to check in on his campaigns and ensure that everything is performing smoothly and that our clients are happy.
Hailing from Longmeadow, Massachusetts with a background in Political Science from Syracuse University, Gregg is a die-hard New England sports fan (go Pats!). On a summer day, you might find Gregg tailgating at a country music festival, or hitting the gym to work on his running speed! 3G combines an appreciation for teamwork and good-natured competition, making him an invaluable addition to the dynamic environment at Gupta Media. We look forward to seeing more great work from Gregg in the coming years.
Written By: Scott Cordeiro
Future interns of Gupta Media have a lot to live up to. They can thank Sara for that. She joined the team as our first intern hire and has quickly risen to the role of Account Director, responsible for running the fifth team of our media department. As a two-time winner of “Analyst of the Quarter,” a highly coveted honor on the media team, I’m sure she won’t feel successful until her team members have each won at least three times.
When top-secret, high priority campaigns filter in, it’s often Sara that is called upon to step up to the plate. The afternoon before Beyonce’s surprise album dropped, Gogi and Sara crafted a plan to get her ready to launch 25 campaigns at midnight for an artist and project that was still unknown at that point. The world woke up in awe, but Sara had everything under control. Accomplishing a build that typically requires an entire team, you can understand why she was welcomed to the office the next morning with a standing ovation from the entire agency.
I enjoy Sara’s company so much that even when taking time off from Gupta to go on vacation, I chose to do so with her. When she’s not sassing Gogi or ensuring that her team is optimizing their campaigns to perfection, she may be found salsa dancing in the streets of San Juan or squeezing in a cooking class to spice up her vegetarian dishes. She went from crafting the perfect latte at Starbucks through college to crafting the perfect martini as a certified bartender. Even during her days as a quiet intern, we knew this accomplished tap and ballet dancer and experienced saxophone player was going to leave her mark on the entertainment industry. The good news for us is, she’s just getting started.
Written By: Alexa Pomerico
Stephanie’s outgoing and determined attitude has been on display since her very first week, and she continues to dive into every task that is thrown her way. Her love for start-up culture began at Signiant and led her to Gupta Media, where she has found a balance between her background in Accounting from Providence College, her love for finance and her love for art. Steph brings new energy, ideas and skill to our finance team.
Outside of work, you can find Steph involved in local intramural, basketball, softball and skee-ball leagues. This “foodie” is always testing out new restaurants in the Boston area, and her cocktail of choice is a Moscow Mule. She also loves to travel, with favorite trips including a road-trip all over the US, and trips to Iceland, London and Spain.
Written By: Bevin Vigneau
Ilyssa joined the Gupta Media team after graduating from the University of Rochester, where she studied Economics and presided over the yearbook as Editor-in-Chief. Her time as an intern in marketing departments and her love for acts like Passion Pit, Of Monsters and Men, and The Black Keys sparked her interest in music marketing.
Ilyssa shows remarkable poise and polish on the job. She impressed everyone with how quickly she gained expertise in all things digital marketing when she scored 97 out of 100 on the Google AdWords exam. Her quiet demeanor is overshadowed by her competitive spirit. Ilyssa will fight her teammates to manage the most challenging & complex campaigns.
Out of the office, you can find Ilyssa reading the latest suspense novel, exploring restaurants in Central Square and staying active with yoga and running. None of us would be surprised if she did them all at the same time! In the summer, she makes trips to Cape Cod and Nantucket with family and friends.
Written By: Alex Palmer
Jill is the kind of all-star who finds out she’s MVP of the co-ed softball team via an article in the school paper, and says “You’re kidding!” Not surprisingly, her stellar work ethic, thoughtful campaign builds, and altruistic instincts have us rooting for her, too.
So how does she score at Gupta Media? She aced the Adwords Exam and, so far, has delivered the most total clicks at the lowest average CPC, out of all past and present coordinators, adjusting for start date.
Digital advertising metrics aside, Jill is a delight to work with and to teach. As her manager, I’ve noticed that the only time she fights me is when I try to get her to leave the office early enough to catch her train home. What can I say – she’s one in a Jillianne.
Written By: Elizabeth Staines
The first thing I remember hearing Jordan say when I joined the team was, “Can I talk to you about a crazy idea I have?” The wheels in Jordan’s head are always turning, which gives him the perfect mindset to be a star analyst on the media team. His penchant for thinking of crazy ideas is almost supernatural, which is probably why he was gifted with a hand-sewn cape from his Secret Santa this year. I’m still yet to decide if Jordan’s superpowers come from this cape or from the power smoothies he crafts with a Magic Bullet every morning. Whether his out-of-the-box thinking leads to ideas about optimizing campaigns or walking on hot coals along the Mayan Ruins, we can always count on Jordan to keep us on our toes.
When Jordan was a kid he dreamed of being a fighter pilot. Talk about a crazy idea. He rationalized that fitting into a fighter jet at 6 foot 5 might be unrealistic and parted with this dream, albeit less dramatically than in the movie Little Miss Sunshine. A native of a “not-so-interesting town” in Central Massachusetts, Jordan ventured to Brown University where he was a record breaking high jumper on the track team. He now resides in Brookline where you can find him laying down new tracks on his turntable or throwing down a pulled pork hash at his favorite brunch spot, the Regal Beagle.
Written By: Madison Whitley
Design Team Lead
After sampling life in four continents, Amanda now calls Boston home after earning her BFA in Graphic Design from Rochester Institute of Technology. Even after spending a few moments with her, you will understand that Amanda is as complex as her go-to Starbucks order – which happens to be a Grande sugar-free hazelnut mocha latte with 2 creams.
As a designer, Amanda is a powerful force in our creative hub. Her thirst for learning and innovation is inarguable in her eagerness to take on challenging projects. Amanda’s curiosity for new skills extends beyond Photoshop and InDesign. The 1981 Yamaha XS650, which she rebuilt in her apartment living room, is a testament to this.
As a valued member of the Gupta Media family since October 2012, Amanda’s dedication to her craft and love for challenge continues to shape and drive our creative team. Whether she’s working from behind a screen or underneath a carburetor, we can’t wait to see what Amanda creates next.
Written By: Abbey Deremer
Senior Business Analyst
Alex’s first love is baseball. An accomplished pitcher, he threw a no-hitter in HS, and when the major leagues didn’t come-calling, he followed his passion into the business world. Alex, or BamBam as he’s known around the office for his caveman diet, got a degree in Sports Management from Towson University and went to work for the Los Angeles Angels of Anaheim.
At the start of 2013, he took his statistical background and competitive spirit our media team. As a coordinator, Alex was a leader, providing insight and guidance to newer coordinators, growing into the role of Analyst. Like a true caveman, BamBam enjoys the outdoors. He stays active skiing, hiking, and training for his next Tough Mudder race. Contrary to his caveman lifestyle, Alex is also an avid reader, averaging about a book each week.
Written By: Jill Ferullo
Senior Business Analyst
Always seeking the next adventure, from skydiving to horse trekking through New Zealand, Devin graduated a semester early from Boston University and immediately began her career with Gupta Media. During her college career, Devin was immersed in advertising, taking part in the Ad Club and Ad Lab, while also finding the time to spend a semester in Sydney. When in Boston, Devin can often be found inside Agganis Arena, cheering on her alma mater in hockey games. Before the puck drops, Devin gets her favorite meal, chicken fingers from Raising Cane’s. Her enthusiasm for BU was also shown in her four years as a tour guide for the school, where she mastered the art of walking backwards and gained an encyclopedic knowledge of the university. It wasn’t always a city campus and large classes, Devin’s Catholic High School had a graduating class of 33. A dedicated runner, Devin has been known to go on long runs outside, even in the wake of a Nor’Easter. This dedication and determination quickly manifested itself within the Media Team, where getting Devin to go home at night is always as big a struggle as she is always offering to help whoever still has work left.
Written By: Joe Schlesinger
Senior Business Analyst
Jeanne wastes no time. Whether it’s getting into ‘old lady hobbies’ in her twenties or graduating a semester early from Syracuse University (with honors!). She used her first vacation day to attend her own graduation, and I get the feeling that she was kind of bummed to be away from the hustle and bustle of life at Gupta Media. She’s of a rare breed of young professional that has to be told to leave the office. When she runs out of work on her own to-do list, she’ll ask the whole media team for an excuse to stay.
This doesn’t mean she’s all work and no play. Jeanne is known to whip out quick-witted one-liners and a frank sarcasm that belies her quiet and amiable demeanor.
After hours, Jeanne is a night-owl that fills her evenings with crafts. She dabbles in scrapbooking, jewelry-making, and repurposing broken thrift-store finds into beautiful, practical objects. She also bakes a mean Orange Walnut Loaf Cake, which she should totally bring in to the office more often.
Written By: Sean Bowes
Senior Business Analyst
If there’s one thing you should know about Casey, it’s that she’s a go-getter. From deciding at age five that she wanted to live in Boston, to being involved in a myriad of clubs, organizations, and sports teams, if Casey sets her mind on something, it’ll definitely happen.
Hailing from Pittsfield, MA, Casey knew early on that she’d be leaving the town behind for bigger and better things. During high school she played soccer and basketball, leading her basketball team as a captain her senior year. She’s not just an athlete, though – she excelled as a member of the Business Professionals of America club, and was involved in class council, prom committee, and pep club. With such a wide breadth of interests, and a naturally outgoing personality, it’s no wonder she was voted “Most Popular” in her class.
During her time at UMass Amherst, Casey devoted a huge amount of time to exploring the world outside of New England. She studied abroad for a semester in London, and after that served as a mentor for other students interested in studying abroad. She was also an International Programs Office Buddy, which paired her up with an international student studying at UMass. Pretty fitting for her role where she supports many of Gupta Media’s international clients.
Since fulfilling the long-term goal of becoming a true Bostonian, Casey has been spending her free time exploring the city and finding the best local restaurants and cafes. When the weather isn’t conducive to outdoor adventuring, she scours the internet for new recipes to try. She also enjoys rocking out to bands she discovers through campaigns at work, but always leaves room on her playlists for Kanye, Jay-z, and Beyonce.
Written By: Amanda Donovan
Senior Business Analyst
Shara is ahead of schedule. She was some combination of “precocious” and “quite a handful” as a young child, so her parents decided she was ready for kindergarten a year before she was supposed to go. She graduated from Boston University in three years, and started her career before she was of legal drinking age.
Shara’s internship at Gupta Media got off to a rocky start, through no fault of her own. On her interview day, she showed up at the address of our old office (which was still listed on our web site) only to find out that we had recently moved. Like the pro that we now know she is, she calmly adapted to the situation, grabbed a taxi to our new location, and aced the interview. She distinguished herself as an intern through her attention to detail and follow-through on projects, along with her eagerness to help out anyone who needed it.
Shara works on Gregg’s team, and they’re a study in opposites. Shara has a calm, adult presence that makes her seem wise beyond her years, while Gregg is as rambunctious as a puppy. They do share a love of Harry Potter, and of course a passion for advertising, so there’s plenty of common ground as well.
Shara’s love of making to-do lists is only eclipsed by her love of vigorously crossing things off said lists. And perhaps by her love of soup. She’s also an accomplished painter, and had aspirations to attend art school before she decided on a more practical education. Lately she’s been taking advantage of the Gupta Media culture – not to mention the occasional free concert ticket – to explore her interest in music.
We’ve had many interns at Gupta Media, but Shara is just our second intern to become an employee, following in the footsteps of Sara Noel. It’s too soon to say if she will reach Noelian heights, but she’s off to a great start.
Written By: Jason Frank
Senior Business Analyst
You miss 100% of the shots you don’t take” is a phrase Josh Nadler lives by. This world traveler loves to approach any problem or obstacle that comes his way with force, confidence and finesse. Graduating from Syracuse University, Josh is a marketing, finance and economics major who joins the many SU alumni here at Gupta. The digital media coordinator combines his love for country music, marketing and digital advertising by optimizing campaigns for his clients, daily.
When he’s not in the office making a quick humorous comeback to one of Gregg’s remarks, he enjoys playing soccer, cooking and being with family and friends. Possessing an up-for-anything and go-getter attitude, Josh has become an essential part of the Gupta Media team.
Written By: Kaylen Saxon
If he can think it, he can create it. That’s the mantra by which Tyler Donnelly works. Whether it’s injecting some swing or Art Deco style into a lyric video, or breathing life into a static scene while creating a banner set, Tyler’s style of illustrating is boundless. His love for all things creative started at an early age, developed through in-class doodles in middle school and blossomed into a career after his studies at Keene State College.
Although his office nickname of “Hollywood” wouldn’t imply it, Tyler is a true New Englander through-and-through! The New Hampshire native is known for supplying bear meat to the office every winter, and prefers to relax out of the office by enjoying nature with a good book. Tyler is inspired by the life lessons taught in his favorite novel, The Alchemist, and he’s known around the office for turning any artwork supplied into creative gold.
Written By: Neil Carroll
Meghan is a bungee jumpin’, ukulele playin’, cider drinkin’, design wizard, who greets everyone who passes by her desk with a signature sweet smile.
There’s more than meets the eye with Meghan and the same can be said for her design sensibility. She approaches every design problem from all angles, eager to find a solution that is not only beautiful, but thoughtful as well. It was her “there’s a reason for everything” design solutions that landed her the job here at Gupta Media and it has her poised to tackle any project big or small.
A self-professed practical joker, Meghan is a North Shore native, a graduate of the Massachusetts College of Art, and now a member of the Gupta Media design team. She not only knows where to find the best Mexican food in Boston (Sunset has the best nachos, Border Cafe has the best margaritas and Papagayo has the best food), but also knows the difference between a typeface and a font and that Adobe Caslon has one of the dopest ampersands of all time. She hates the T but will tolerate the Green Line if it means showing up every day at her dream job – one that combines her love of music, design and doodling elephants.
Written By: Natalie Mroczka
If I had one word to describe Sean it would be “contrasture”. Yes, it’s a made up word, but it combines the components of contrast and adventure imbued in his character. It was this sense of “contrasture” that made him an excellent addition to our design team, where it has manifested itself in his ability to work in different mediums and pioneer new ways to approach creative problems.
Sean hails from Keene State, where he gained and expanded upon his talents within and outside of the classroom. But it has been across the local New England venues that he’s fine-tuned his appreciation for music. His divergent taste is strongly reflected in his ipod lineup, where his top song “Spheres of Madness” by the death metal band Decapitated is closely followed by the jams of Steely Dan.
As a designer his diverse talents and originality have distinguished him within the team. If you get an email at 4am from Sean, expect something amazing. It’s in the wee hours of the morning that his creative drive can hit the hardest. When many will be struggling to wake up, he finds himself unraveling a line of complicated code or perfecting the drop beat in a new techno mix.
Written By: Laura O’Connell
I think it’s safe to say that Renn’s path into the field of art and design was defined from birth. With a lineage that starts with his great, great, grandfather, an Impressionist painter, and transcends generations down to his great grandfather, an architect, his grandfather, a book publisher, and his father, a furniture maker, Renn’s desire to pursue the arts is in his genes.
With Renn on the team, Keene State is pulling ahead as the alma mater of choice for designers. At Keene State, Renn majored in film and design until his senior year when he was forced (by a demanding schedule) to choose his one true passion. Though he chose to pursue a career in Graphic Design, Renn’s interest in film remains strong. In high school, Renn watched every film on the AFI’s 100 Greatest American Movies of All Time list and kept a blog full of reviews. Though not on the list, ‘City of God’ is Renn’s favorite movie. Additionally, Renn is an avid fan of all types of music – everything from Indie Hip-Hop to Classical to Rock ‘n’ Roll. For as long as he can remember, Renn has been a HUGE Beatles fan.
When he’s not designing, Renn loves being outdoors. In Maine and New Hampshire, where Renn grew up, that meant activities such as hiking, soccer, and baseball. Now in Somerville, that means exploring a new city and enjoying all the conveniences city life affords.
If you ask anyone in the office to tell you one thing they’ve noticed about Renn, it’s probably that he is always smiling. Renn’s positive attitude and dedication to producing great work make him a great addition to the design team.
Written By: Michaela Baril
When his ping-pong game was questioned before our Blazing Paddles outing, Nate declared himself “The Janitor,” a champ us Guptas could count on to “clean up” in the midst of a challenge. Though it never happened within the throes of a fierce ping-pong match, The Janitor has grown into his self-proclaimed nickname during his time at Gupta.
Whenever he’s tasked with a mission, the office knows it’s no joke that Nate will get the job done. This has held true since he began working on the front-end development and UI/UX (user interface and experience) of Report(SE), our reporting suite.
Before joining Gupta Media, Nate completed a New Media Interactive Development degree at Rochester Institute of Technology. He was the co-founder of codeRIT, an organization that prepares students to compete in hackathons. Nate and his peers hosted a hackathon of their own that drew hundreds to his alma mater. In addition to running codeRIT, Nate served as a tour guide for the admissions department.
Nate, like a lot of us, is competitive and passionate – he won our Fantasy Football league and proudly displayed his love of music by bringing down the house at karaoke night. Nate’s drive and passion for his interests motivated him to embark on the journey that brought him to our door here at Gupta Media, where we couldn’t be happier to have him.
Written By: Breanna Caires
Before his first official day at Gupta Media, Cory had already made a presence here. Just days after accepting his offer, he joined us on an outing to the movies. With this lack of hesitation and all-in mentality, Cory fit right in with our growing engineering team. After formally joining Gupta Media, jumped right into our Report(SE) rebuild. If he’s not coding, he’s talking about some new software (JIRA, IntelliJ, etc) or process that will make his coding faster.
Cory’s interest for programming and computers has been ingrained in him since childhood. In middle school, he participated in Lego League robotics competitions. This passion took him around the world in college, as he and his team from the University of Rhode Island competed in autonomous car racing tournaments. After winning the national championship in New York, they traveled to South Korea for the worldwide Freescale Cup. In the end, the car they designed may not have brought home the grand prize, but it added fuel to Cory’s engineering and traveling interests.
In addition to his passion for software development, Cory enjoys traveling and is a self-proclaimed expert at Dance Dance Revolution (DDR). We’re hoping that his dancing is as smooth as his coding.
Written by : Jill Ferullo
Cory Jalbert is getting to know Max, we’ll have his bio up shortly.
No one embodies the concept of wearing many hats more than Josh Anderson. In the literal sense, on any given day he can be seen roaming the office in a top hat, a scally cap or one of several fedoras. Figuratively, he is a man whose interest and expertise covers a wide variety of topics.
Josh graduated from WPI, where he majored in Computer Science. He built his first website when he was in 5th grade, as a place where he could showcase his collection of vintage license plates. A lifelong vocalist, Josh has lent his voice to everything from high school garage bands to a cappella groups to his own one-man-band MIDI setup. He makes frequent appearances on the Boston karaoke circuit, where he has successfully pulled off a real-life Rickroll on multiple occasions. Josh enjoys astronomy and is able to see Elon Musk’s future home from the high-powered telescope at his house. He is also a fantasy sports enthusiast, who made a name for himself here by outlasting most of the company after a week 1 loss in our two-strikes-you’re-out football survival pool, resulting in our founder having to do 100 push-ups.
Josh spends his weekdays here at Gupta Media working as a Software Engineer on the team we fondly refer to as “Bytes.” He has been instrumental in updating our in-house reporting suite, both by adding new features and migrating code to newer tools and frameworks. He helps us work more efficiently while bringing a great sense of humor to the job each day, and we are happy to have him on our team.
Written by: Jason Carrasco
Growing up an avid lego lover, it is no surprise that Nick was drawn to a world of piecing things together and solving puzzles. As one of Gupta Media’s Front End Developers, Nick works to create beautiful layouts of websites and software applications. A graduate of Rochester Institute of Technology, Nick’s interests span from video games and interactive media, to Japanese language and culture (which he holds a minor in, by the way). When he is not working on the latest and greatest web designs in the office, you can find him checking out Japanese music, playing the viola, or traveling. Nick caught the travel bug while living in India for 6 weeks for a previous job. One day he’d like to be able to say he’s visited all seven continents
– 4 down, 3 to go!
Nick has found himself feeling at home in Boston, even though he is a native of Oakdale, NY. The city feel mixed with the sense of community inspires him and his work.
Written By: Bevin Vigneau
In west Philadelphia, born and raised, Murphy grew up with a passion for sports and music. He graduated from Carnegie Mellon with a degree in Decision Science, where he studied a combination of economics, statistics, and psychology, while also pursuing voice and participating in multiple sports leagues.
Murphy is an avid Philadelphia sports fan, former Carnegie Mellon sports broadcaster, and intramural basketball superstar with a passion for the game. He channels his competitive spirit and high energy from years of competition to his work, always taking on new challenges and setting the bar high.
Growing up, when Murphy wasn’t shootin’ b-ball outside of the school, you could find him starring in his high school musical “Wizard of Oz” as the Tin Man. He’s a talented vocalist and musician and continues to pursue his love of music and performance in Boston. He’s excited to fuse his passion for music with his career at Gupta Media as our newest Digital Media Coordinator and sportsman extraordinaire.
Written By: Katie Moraczewski
At Boston College, Garrett majored in Communications with a minor in Business Management. He’s also a big music fan. He became aware of Gupta Media through one of our recruiting ads on Facebook, illustrating the power of targeted advertising!
Garrett started his Gupta Media tenure with a bang by attending our holiday party the day after accepting the job. None of us really knew Garrett yet, but he was not daunted by the situation. In fact, Garrett seeks out experiences that take him out of his comfort zone. He grew up in the Seattle area, and chose Boston College in part because it was such a big change. He likes to travel to concerts and music festivals, for the music but also for the new people that he encounters. He has recently adopted a kitten, which may backfire if he turns out to be allergic.
Working at Gupta Media allows Garrett to leverage his interest in music. For example, his deep knowledge of EDM lets him get very detailed in his ad targeting for similar artists and sub-genres. He’s excited to be working on campaigns for artists and festivals that he’s interested in anyway. Regardless of the project, Garrett has demonstrated a work ethic and attention to detail that will serve him (and our clients) well.
Written by: Jason Frank
Don’t let her nickname fool you, “KatNap” is anything but a snooze. Growing up, you could find her battling out on the basketball court or softball diamond, or rocking out at Warped Tour. She’s been to 10 now and still goes every year!
Hailing from southern Connecticut, she grew up surrounded by a large family with over 20 cousins and came to Boston when she was accepted at Boston University.
Her junior year, she got her first taste of the digital marketing world when she traveled across the country to take part in Boston University’s Los Angeles Internship Program. There, she worked at Crowd Surf and Big Picture Media by day and took classes in entertainment marketing, entertainment promotions and music marketing by night.
Though Kat got a taste of the glamorous Hollywood lifestyle, she left it behind to come back to Boston to be closer to friends and family. She graduated the following year with a degree in Public Relations.
As a Coordinator, Kat has quickly proven herself to be a valuable part of the media team, always looking for new and creative ways to improve her campaigns. A dedicated team player, she is eager to lend a helping hand to other team members.
Written by: Casey Winston
Most people here will tell you that music is a big part of their lives. Get to know Breanna and you’ll quickly learn that her passion for music cannot be questioned.
Bre joined our team, as so many of us have, after studying at Syracuse University. In addition to majoring in Public Relations at the Newhouse school, Bre performed in the SU Wind Ensemble, Symphony, Concert, Pep and Marching bands, all while managing the social media presence of the latter. She continues to perform today, now with the Northeast Italian Band, and can be seen at various festivals and parades throughout New England.
An accomplished writer, Bre was awarded the Alfred J. Seaman Award by the Advertising Educational Foundation for best undergraduate essay, and the Veinus Prize from Syracuse University in her senior year. Her works dealt both with music’s impact of society and with society’s impact on how music is marketed. She clearly cares about this stuff.
Bre is friendly and thoughtful and detail-oriented. She’s not afraid to ask or answer any questions. She loves music and she cares about how and why it is consumed. She’s perfect for this place.
Written by: Jason Carrasco
Rachel’s attitude is epitomized by Denzel Washington’s quote from her favorite movie, Remember The Titans: “I’m a winner. I’m going to win.”
Early on in life, Rachel knew she wanted to apply this winning mentality to the world of advertising. She credits Red Bull’s over-the-top marketing for this desire, which seems appropriate given her boundless energy and constant drive to outdo herself. A graduate of Syracuse University, Rachel majored in Advertising and Marketing and minored in Psychology. Not limiting her academic pursuits to the classroom, she also acted as campus Brand Ambassador for the likes of Google, Microsoft, and American Express.
Rachel approaches each project with a desire to exceed expectations and always delivers. Whether it’s taking the lead managing a highly-anticipated #1 country album or planning the release of a surprise mixtape from one of the hottest rappers in the game.
Outside of the office, she enjoys indulging in a variety of hobbies and musical interests. Don’t be surprised to see her rocking out to country music, singing along to Justin Bieber’s latest hit or rapping every word of Lil Wayne’s ‘A Mili’. She’s a CrossFit junkie, avid soccer player and Boston sports super fan, Rachel takes her interests as seriously as she does her work. We endeavor to hire people with “ideas in their heads and fire in their belly”, and so far, we’ve seen both in her.
Written By: Murphy Bug
When you first meet Toni, you’ll first notice her calm demeanor, one that belies a passionate music fan & marketing professional. Cool under pressure, and determined as hell, Toni has quickly brought her passion for digital advertising inline with her passion for music. With a degree in journalism & music industry from Northeastern University, and previous experience at Farm Aid & Sonicbids, Toni was a natural fit for our team.
Raised on a farm in upstate New York, Toni has never been one to shy away from hard work or long hours. Here at Gupta Media, we’re lucky to channel that work ethic & dedication to our client’s work. When she isn’t hard at work or at a show, you’ll probably find Toni mid-way through her fourth re-watch of “Curb Your Enthusiasm”, or experimenting in the kitchen. A near life-long vegetarian, she’s constantly exploring new ways to make tasty vegan treats. If you are building a mental picture of farm girl gone hipster, you won’t be surprised that Toni rides her bike to work every day (even during Boston’s brutal winters..)
Around the office, Toni is constantly impressing us with her passion for indie rock, and her near encyclopedic knowledge of the genre. She always has her ear to the ground, looking for next new up-an-coming artist to share with the team.
Written by: Jeanne Cloyd
A professionally confident yet humble addition to the Media Team and Gupta Media’s ever-broadening Syracuse armada, I’m convinced Matt actually bleeds orange and blue. The colors of his alma mater may still flow through his veins, but his thirst for competition hardly stops there. A true sports buff, Matt covered a lot of ground playing center field and second base for the Canandaigua Academy Braves, his high school baseball team of Canandaigua, N.Y. (or “the chosen spot” derived from its Seneca name). When there’s no baseball bat in sight, Matt can also be found swinging golf clubs and tennis rackets. He also enjoys hiking, kayaking and the self-destructive act of rooting for the Buffalo Bills. In college his athletic endeavors continued to spike when he was named Captain and President of the club volleyball team.
Growing up, Matt absorbed many valuable lessons in communication from his father while helping him operate the family-owned store on the 1st floor of their historic 18th century home. He further honed those skills at Syracuse University where he graduated from the Whitman School of Management with a degree in Marketing. From there, Matt headed for Detroit to take on a fellowship position where he simultaneously managed the marketing and sales for two startup companies. For someone who grew up in “the chosen spot”, he found himself frequently traveling for business – visiting Seattle, Las Vegas, San Antonio, Boca Raton, Toledo, Cincinnati and Ann Arbor. Matt has now found a home in Boston and at Gupta Media where his go-get-‘em attitude continues to be second to none.
Written by Tyler Collins
Ty Collins loves a challenge. Whether it’s cracking a particularly complex design problem or learning a new design program in two months, the Eagle Scout and James Bond admirer in him won’t rest until he’s mastered a task.
While earning his graphic design degree at Curry College, Ty discovered a talent for crafting unique brand identities through logo design. Here at Gupta Media, Ty combines those skills with his love for music to help artists stand out from the crowd. Never content to settle for “good enough”, Ty is always looking for innovative ways to push his projects to the next level.
Ty is no less dedicated outside of the office. In college, he walked on to the tennis team with little more than an appreciation for the sport and a desire to be the best. By his senior year, he was named Captain and MVP. He has also recently taught himself to play the piano, despite not knowing how to read music.
Written By: Jeanne Cloyd
Jr. Financial Analyst
As cliché as it sounds, one of Marissa’s finest moments at Gupta Media came in one of our darkest hours. When a sudden internet outage crippled our office and threatened to grind work to a standstill, Marissa tackled the challenge head-on. Seamlessly coordinating between parties, often dual-wielding two phones at once, Marissa played a key role in resolving our issue and helped turn a potential crisis into a minor setback.
Inspiring as it was, Marissa’s performance came as a surprise to no one. As our office coordinator, Marissa is a central figure in maintaining workplace efficiency. Her range of responsibilities is seemingly boundless and she is a trusted go-to for all corners of Gupta Media.
From coordinating travel arrangements for our employees to reconciling accounts receivable balances with our finance team, Marissa approaches each task with the same resourcefulness and can-do attitude.
A graduate of Northeastern University and lifelong native of the greater Boston area, Marissa draws upon her local knowledge to consistently seek out the most effective solutions for all of our office’s needs. When she’s not busy solving our problems, Marissa enjoys jamming to early-2000s East Coast hip-hop (Fabolous anyone?) and working on her poetry and creative writing.
Written By: Kyle Wong
Design Traffic Manager
Bevin has a tattoo on her arm that reads “if music be the food of love, play on.” You could say that Bevin and Gupta Media are a match made in music heaven. All 4’10” of this vegetarian, whiskey connoisseur is full of passion, and she uses fierce determination and a cheerful attitude to fight her way through any chaos. Bevin’s detailed organization and magnetic personality have quickly made her a vital part of the Design team as Traffic Manager.
Bevin’s love of music has taken her beyond the walls of Gupta Media and at one point to the stages of Nashville, Tennessee. In Nashville, she worked as part of Concord Music Group, and took as much time as she could to write songs and soak in the music scene with her pop-folk band. Returning home to Massachusetts, Bevin has belted the national anthem for the Patriots, the Red Sox, and the Celtics. She hopes to add her favorite Boston sports team, the Bruins, to her impressive anthem roster.
When Bevin is not at work, she continues to sing and write songs. You could say singing was fate for Bevin, as her name means “singer” in Gaelic. She has performed at venues in both Boston and New York, including The Hard Rock Café in Boston, The Bitter End in NYC and a sold out show at The Middle East downstairs. Bevin also loves staying active through running and yoga.
Written By: Stephanie Trebino
Billy is part of the rare tribe (just one of three!) that started his career at Gupta Media as an intern. As a result, it is not a surprise that he’s continued to impress. In just a few months as a full-time employee, Billy was the first on the team to become a Google Specialist, which required him to study and pass six different exams in just a few weeks’ time.
Raised near the Jersey Shore in Neptune, NJ, Billy grew up not sitting on the beach, but playing sports like basketball and attending concerts in nearby Philadelphia, PA. However, his love for the music industry didn’t stop when he moved north to start college.
During his freshman year at Boston College, Billy founded his own record label, Too Far Gone Records. Since then, he has worked with artists across the country to promote and distribute their music, giving him a whole new level of expertise for his role here at Gupta Media.
When Billy’s not working hard on his campaigns, you can find him catching the latest show at an underground Boston music hall, playing Mario Party with his roommates, or attending a Red Sox – Yankees game as a rare Boston-based Yankees fan.
Written by Devin McGuire
Within his first three days at Gupta Media, Jim Redding was recruited on the spot for our company softball team. With less than an hour’s notice before the last game of the season, Jim ran home to get his sneakers. He’s been stepping up to the plate ever since. As a coordinator, Jim is always eager to offer help, ask questions, and take on the next project.
A lifelong Massachusetts resident, with past roles in community management and digital marketing, Jim brings his meticulous personality, screenwriter imagination, and professional demeanor to every campaign. He graduated from UMass Amherst with a degree in Communications and a minor in Education, but his passion for music and pop culture really make him the perfect fit for Gupta Media.
A former college radio host and avid concert goer, Jim has an eclectic taste in music and a wealth of trivia knowledge. He’s ready for anything, which is a skill when it comes to the fast pace of the advertising industry. He even brings a harmonica along when he performs his go-to karaoke song, “Piano Man” by Billy Joel. Organization is equally important, and Jim’s attention to detail is impressive. He keeps a large, home library of comic books and literature organized by authors’ last names and spreadsheets of his weekly TV consumption. That mix of readiness and diligence has made him a valuable part of the media team.
No matter the challenge, Jim has what it takes to knock it out of the park.
Written by: Kathryn Napolitano
Jess Dashner is getting know Laura, we’ll have her bio up shortly.
Rachel Kulhawik is getting to know Marina, we’ll have her bio up shortly!
Not many people can list off projects with Diane Von Furstenberg, Walt Disney Imagineering, and Harvard University. Then again, not many people approach their work with the same ingenuity that Ryan Novelline can bring to the table. It’s that spirit that’s led his work to be called “amazing” by Tommy Hilfiger and “jaw-dropping” by Glamour Italia.
Ryan got his start studying illustration at the Rhode Island School of Design. With a childhood passion for classic Disney animated films like Peter Pan and Sleeping Beauty, his college dreams were firmly rooted in contributing to the magic. Given his unwavering work ethic, that didn’t take long. Ryan interned for the Walt Disney Imagineering team following his sophomore year at RISD where he had the opportunity to start honing his skill.
While his pursuits quickly ventured outside of the wonderful world of Disney, Ryan continued to approach new tasks with flair and imaginative grace. This led him to his most well-known project to date – “The Golden Book Gown.” Ryan created a gown made entirely from Little Golden books, carefully crafting together over 300 of the childhood tales to form an elaborate ball gown fit for a Disney princess. The dress has since been displayed at various museums and galleries across the country.
Don’t let his sequined hats fool you – Ryan displays enthusiasm and innovation in all of his work, whether he’s designing a gown for a celebrity to strut the red carpet or producing a lyric video for the next pop sensation.
Written by: Toni Tiemann
Casey Winston is getting know to Alyssa, we’ll have her bio up shortly!
Anjali fell in love with Boston while she was an undergrad and decided to stick around and get her Master’s Degree in Accounting at Bentley University. Anjali had no interest in spending her days at a large accounting firm like many of her classmates. She instead found her home as a Junior Accountant at Gupta Media, which combines her passion of numbers and digital tech. Anjali has been dedicating her spare time to taking an online course in digital marketing to better understand the work of her coworkers and add to her already impressive background.
A lifelong lover of music, Anjali has done it all. She is a talented piano and guitar player, and you can catch her performing at open mic nights around the city with her friends a couple of times a month. Beyond that, she danced ballet for fourteen years with the Royal Academy of Dance.
Anjali is a history and culture buff and incredibly well traveled. She has been to over sixteen countries and is fluent in three and a half languages (she’s learning Mandarin right now!). She also may be THE biggest Roger Federer fan on the planet. If you name the date of any match he has ever played, she can tell you the stats and probably even give you a play-by-play. Additionally, Anjali has written three screenplays, which she hopes to get published one day.
Written by: Marci Wolfish
We knew that Charlotte was the perfect person to manage the Gupta Media family when she started telling us about her family at home. As the 6th of 10 kids, she’s had a lifetime of practice dealing with a large family. I remember her eyes lighting up as she talked about how her relationship with each sibling was unique, and how she managed to have a different but special relationship with each of them.
Understands big family dynamics – check.
Charlotte (Carly) studied Voice Performance at Boston University, after being inspired by her Juliard-trained voice teacher to pursue her passion. She has sung in choirs since childhood and continues to sing today, both in a choir and individually. At last count, she’s performed at over 60 weddings! Before joining Gupta Media, Carly worked for ICM Partners, a talent booking agency in New York City.
Loves & appreciates music – check.
Carly is proud Philadelphian (Fly, Eagles, Fly!), a former field hockey player and an obsessive movie fan. The staff jokes that the hardest job at Gupta Media is being my EA. If that is true, she has made it look easy. More than once, I’ve been surprised that she’s already a few steps ahead of me (and that never happens).
Looks around corners – check.
Written By: Gogi Gupta