Online and Search Marketing

Gupta Media's approach to online marketing is a mix of traditional media planning and buying and the web's spirit of "if it works, do more of it".

Our team of analysts received their education at some of the finest universities in the nation (Cornell, Stanford, Syracuse). They were taught when building a brand is important, when direct response is better, how to define and target an audience, how to evaluate media opportunities, why ad creative is important and how advertising can move the business. Agencies sometimes forget that technology only helps answer the fundamental question - "Who is my audience and how do I influence them?". Technology, itself, is rarely the answer.

Technology does help; it brings clarity to the problem, it helps speed up optimization and it makes reporting easier. All in all, it brings efficiencies to advertising. At Gupta Media, we know technology's role and have invested in our people and our infrastructure. All of our Analysts are AdWords Certified, which means that they have mastered the strategic and mechanical parts of search engine marketing. Our reporting suite, report(SE), is an always-on tool that reports campaign performance data from both Google and Yahoo, provides a robust survey/demographic analysis tool and is seamlessly integrated with third-party post-click measurement tools such as Hyfntrak.

Gupta Media prides itself on delivering measurable media results; results which move our clients' business goals forward.