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The Good and the Bad about Facebook’s Blog
06Dec07 | 0

by gogi

I think that Facebook and Mark Zuckerberg handled the recent about face on Beacon pretty well.  They explained the situation, explained their thinking, apologized for their mistakes and gave a solution that should appease some people.

What I find interesting is that the hallmarks of blogs, Facebook and Web 2.0 is the back and forth between the community, producers and commenters.  However, Facebook’s blog is not really a blog, its a one-way news outlet.  How do they not have comments?  That baffles me!

Posted in industry trends, online marketing | No Comments »

As the leaves change here in New England, our thoughts turn to the holiday season and the change in buying behavior. We're excited about retargeting & behavioral targeting, we're expecting conversion rates to go through the roof and purchase intent to shift from "what do I want?" to "what should I get Mom?".

In agency news, we've paved the Road to Exclusive for Chris Brown, defended the genre with Say Anything & helped Soulja Boy superman his release. We're excited to baptize E for All & launch Nicole Scherzinger into pop-culture orbit. Christi, our new Business Development Associate, is setting up pitches/meetings left & right! Jason Frank is working 22 hours a day, Jason Carrasco's SEM department is running at full-tilt and Laura is becoming the most sought after designer in music. Most importantly, though, the plans for our annual company bash in Miami are being finalized.

Now, that's what I call a SearchParty!