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	<title>SearchParty - You're Invited!</title>
	<link>http://www.guptamedia.com/blog</link>
	<description>SearchParty is Gupta Media's blog about music, online marketing, video games, web analytics &#038; more!</description>
	<pubDate>Tue, 20 Jul 2010 12:45:12 +0000</pubDate>
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		<title>The Online Media buyer at Lane Bryant should be fired!</title>
		<link>http://www.guptamedia.com/blog/?p=20</link>
		<comments>http://www.guptamedia.com/blog/?p=20#comments</comments>
		<pubDate>Fri, 25 Jan 2008 15:49:44 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[]]></description>
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		<title>Technorati</title>
		<link>http://www.guptamedia.com/blog/?p=19</link>
		<comments>http://www.guptamedia.com/blog/?p=19#comments</comments>
		<pubDate>Mon, 21 Jan 2008 00:38:14 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[usability &amp; design]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=19</guid>
		<description><![CDATA[We&#8217;re finally getting SearchParty on Technorati.
&#60;a href=&#8221;http://technorati.com/claim/286w4viwqj&#8221; rel=&#8221;me&#8221;&#62;Technorati Profile&#60;/a&#62;
This is just the validation step.
]]></description>
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		<title>The Good and the Bad about Facebook&#8217;s Blog</title>
		<link>http://www.guptamedia.com/blog/?p=18</link>
		<comments>http://www.guptamedia.com/blog/?p=18#comments</comments>
		<pubDate>Thu, 06 Dec 2007 21:45:49 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[industry trends]]></category>

		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[I think that Facebook and Mark Zuckerberg handled the recent about face on Beacon pretty well.  They explained the situation, explained their thinking, apologized for their mistakes and gave a solution that should appease some people.
What I find interesting is that the hallmarks of blogs, Facebook and Web 2.0 is the back and forth between [...]]]></description>
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		<title>10 Things I Hate About Yahoo!&#8217;s Panama Platform</title>
		<link>http://www.guptamedia.com/blog/?p=10</link>
		<comments>http://www.guptamedia.com/blog/?p=10#comments</comments>
		<pubDate>Wed, 28 Nov 2007 19:00:49 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[gupta media]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=10</guid>
		<description><![CDATA[I was thinking about things that I dislike about Yahoo!&#8217;s new platform, its definitely a huge improvement, but from the business end, YSM seems to approach advertising much differently than Google.  To mix metaphors, if the proof of the pudding is in the eating, its easy to understand why Google is eating Yahoo&#8217;s lunch.

 [...]]]></description>
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		<title>Google&#8217;s Green Energy</title>
		<link>http://www.guptamedia.com/blog/?p=17</link>
		<comments>http://www.guptamedia.com/blog/?p=17#comments</comments>
		<pubDate>Wed, 28 Nov 2007 18:59:24 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=17</guid>
		<description><![CDATA[Google&#8217;s gonna spend millions on green tech.  I don&#8217;t think that any other company could get away with spending that type of money outside of their core competencies&#8230;.but its good to be Google!
http://earth2tech.com/2007/11/27/google-to-produce-clean-energy-cheaper-than-coal/ 
The only thin that I worry about is what happens if this turns into an absolute cash sink - do they bail on [...]]]></description>
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		<title>Placement Targeting is Google&#8217;s Trojan Horse</title>
		<link>http://www.guptamedia.com/blog/?p=16</link>
		<comments>http://www.guptamedia.com/blog/?p=16#comments</comments>
		<pubDate>Mon, 12 Nov 2007 23:33:00 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[gupta media]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=16</guid>
		<description><![CDATA[As most of our clients know, I don&#8217;t like site-targeted ads.  I think that online advertising is less of a creative process, and more of a technical process in which millions of data points are analyzed and an optimum mix of of creative/pricing/placement is developed.  That being said, I understand that sometimes you have [...]]]></description>
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		<title>Facebook Flyers</title>
		<link>http://www.guptamedia.com/blog/?p=11</link>
		<comments>http://www.guptamedia.com/blog/?p=11#comments</comments>
		<pubDate>Wed, 31 Oct 2007 19:56:35 +0000</pubDate>
		<dc:creator>jcarrasco</dc:creator>
		
		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=11</guid>
		<description><![CDATA[Facebook recently updated their &#8220;Flyers&#8221; advertising platform. Previously, it had been limited to targeting by location or school, and ad buys were handled on a CPM basis. I remember the joy of waxing nostalgic after seeing flyers for Syracuse keg parties 2 years after I&#8217;d graduated. Early on, these flyers were mostly used in the same [...]]]></description>
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		<title>Google&#8217;s Agency Discount?  Does it exist in the US?</title>
		<link>http://www.guptamedia.com/blog/?p=9</link>
		<comments>http://www.guptamedia.com/blog/?p=9#comments</comments>
		<pubDate>Thu, 27 Sep 2007 19:46:08 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=9</guid>
		<description><![CDATA[Does anyone know if Google has agency discounts for US agencies?  I know that they give a token promotional credit, but for an agency that manages a couple million dollars in advertising, that $100 promo coupon isn&#8217;t that exciting.  The reason I ask is that they stopped doing it in Europe, and I [...]]]></description>
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		<title>Quality Landing Pages - Google&#8217;s View &#038; My Thoughts</title>
		<link>http://www.guptamedia.com/blog/?p=8</link>
		<comments>http://www.guptamedia.com/blog/?p=8#comments</comments>
		<pubDate>Wed, 19 Sep 2007 18:45:48 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[gupta media]]></category>

		<category><![CDATA[search engine marketing]]></category>

		<category><![CDATA[industry trends]]></category>

		<category><![CDATA[online marketing]]></category>

		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=8</guid>
		<description><![CDATA[I have a major problem with Google playing high &#38; mighty and scoring landing pages/sites and factoring that QualityScore into an advertiser&#8217;s minimum bid.  Google has standardized the lion&#8217;s share of their advertising on a CPC-basis.  The basic premise of a CPC pricing model is that an advertiser buys the visitor from Google, [...]]]></description>
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		<title>Behavioral Targeting</title>
		<link>http://www.guptamedia.com/blog/?p=7</link>
		<comments>http://www.guptamedia.com/blog/?p=7#comments</comments>
		<pubDate>Wed, 19 Sep 2007 15:11:10 +0000</pubDate>
		<dc:creator>gogi</dc:creator>
		
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://www.guptamedia.com/blog/?p=7</guid>
		<description><![CDATA[ 
There has been a lot of discussion lately about behavioral targeting and how it fits in to the targeting pantheon.  Its an interesting discussion, because targeting is not the end goal, its using targeting to find people at the right time.
At Gupta Media, we use the term &#8220;Psychographic&#8221; targeting (new term under fierce [...]]]></description>
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