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Gupta Media

SearchParty - The Gupta Media Blog
18Sep07 | 0

by gogi

Welcome to SearchParty! We had well over a 100 submissions for naming our blog. We chose “SearchParty” because its a whimsical name and a fun double-entendre. We’re hoping that the comments will be like a cocktail party of super smart people talking about online marketing & that, like us, you’ll always be searching for better ways to advertise your sites, artists, shows, movies, games, events and products!

On this blog, you’ll find postings on the search world, our thoughts on Google & Yahoo, online marketing, the music industry, usability, web trends, analytics and more.

We hope that you read, comment and if you are compelled to, please feel free to submit an opinion piece! We’d love it if you were part of our SearchParty!

Posted in gupta media, search engine marketing, music, usability & design, video games, web analytics, industry trends, online marketing | No Comments »

As the leaves change here in New England, our thoughts turn to the holiday season and the change in buying behavior. We're excited about retargeting & behavioral targeting, we're expecting conversion rates to go through the roof and purchase intent to shift from "what do I want?" to "what should I get Mom?".

In agency news, we've paved the Road to Exclusive for Chris Brown, defended the genre with Say Anything & helped Soulja Boy superman his release. We're excited to baptize E for All & launch Nicole Scherzinger into pop-culture orbit. Christi, our new Business Development Associate, is setting up pitches/meetings left & right! Jason Frank is working 22 hours a day, Jason Carrasco's SEM department is running at full-tilt and Laura is becoming the most sought after designer in music. Most importantly, though, the plans for our annual company bash in Miami are being finalized.

Now, that's what I call a SearchParty!