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The Online Media buyer at Lane Bryant should be fired!
25Jan08 | Comments Off

by gogi

Posted in Uncategorized | Comments Off

Google’s Green Energy
28Nov07 | 0

by gogi

Google’s gonna spend millions on green tech.  I don’t think that any other company could get away with spending that type of money outside of their core competencies….but its good to be Google!

http://earth2tech.com/2007/11/27/google-to-produce-clean-energy-cheaper-than-coal/ 

The only thin that I worry about is what happens if this turns into an absolute cash sink - do they bail on it?  Do people care that they bailed on it?  Or will it just be swept under the rug because the rest of what they do is so successful?

Posted in Uncategorized | No Comments »

As the leaves change here in New England, our thoughts turn to the holiday season and the change in buying behavior. We're excited about retargeting & behavioral targeting, we're expecting conversion rates to go through the roof and purchase intent to shift from "what do I want?" to "what should I get Mom?".

In agency news, we've paved the Road to Exclusive for Chris Brown, defended the genre with Say Anything & helped Soulja Boy superman his release. We're excited to baptize E for All & launch Nicole Scherzinger into pop-culture orbit. Christi, our new Business Development Associate, is setting up pitches/meetings left & right! Jason Frank is working 22 hours a day, Jason Carrasco's SEM department is running at full-tilt and Laura is becoming the most sought after designer in music. Most importantly, though, the plans for our annual company bash in Miami are being finalized.

Now, that's what I call a SearchParty!